• Early bird entry deadline of 30 January 2025 to secure 2024 prices
• Main Entry closes 19 February  2025 at 2025 prices
• Extensions are available until 5 March - fees apply once we open we'll share more on deadlines

Judging Day: 2 April

Awards Ceremony: 9 July 2025

These categories represent how marketing is done and the impact it has, these are the core functions of marketing that you will have used in your work, the categories are:

• Brand Communication (Small, Medium, Large)
• Creative Strategy
• Effective Use of Insight & Data
• Marketing Innovation & Technology
• Customer Engagement & Loyalty
• Creative Use of Media
• Best Content & Experience Creation
• Global Marketing Excellence
• Marketing Transformation

These categories represent what marketing achieves in a broader sense, recognizing the work that affects the whole business or society for good. The Categories are:

• Marketing For Positive Change
• Not For Profit Marketing
• Brand Transformation
• Best Scale up Business
• Marketing Excellence Legacy Brand
• Business to Business Marketing (Small, Medium, Large)
• Successful & Effective Partnerships

These categories represent the people behind the marketing, recognising the teams and individuals that are driving the marketing industry forward. The categories are:

• Best Agency Team
• Best Brand Team
• Future Marketing Leader
• Inspirational Marketing Leader
• Outstanding Achievement in Marketing

This elite group of awards represents the pinnacle of marketing achievement. These special recognition awards celebrate work that transcends category boundaries to set new standards of excellence. The Categories are:

• Campaign of the Year
• Most Iconic Marketing Strategy

Judges’ choice, cannot be entered directly:

• Most Inspirational Story
• Finance Directors Prize
• Grand Prix 2025

• All entries must be submitted via our online portal before the deadline date 
• All entries must be paid for at the time of submission
• The Marketing Society Members receive a £100 discount on their entries
• If you are an agency submitting on behalf of a client you must include your client contact details
• All judges sign a confidentiality agreement
• We do publish selected case studies in the Members-only area of our website, on selected partner sites and winners are included in our annual Transformation Report or similar media. If you do have confidential information in your submission that is not suitable for publication you must indicate that clearly on the entry paper

2025 ENTRY KIT NOW AVAILABLE

Click the button below to access the Entry Kit

Want to talk through your submissions and best course of action?

You can let us know which categories you are thinking of entering and we can support you in the process - click the button below to fill out the form

Peer Recognition

Judged by an elite panel of the most experienced, respected marketers

Ammunition

Contribute to the wall of evidence of marketing’s effectiveness

Kudos

Helps you retain the top talent and recognise achievement

Inspiration 

Drive the industry forward by sharing your story

"I have seen many awards where the content of the submissions were not addressing the questions asked in the award entry, and where there was no data to support the claims. Answer the question you are asked, and back it up with facts. It's that simple!” - Simonetta Rigo, Group CMO, Evelyn Partners

“Be clear about the consumer insight and data that led to the campaign. How has your brand shown that it understands its audience? How has your team engaged with that audience? And, as a result, grown brand love and delivered tangible outcomes for the business?” - Sarah Barron, CMO, Domino’s

“Clarity. Make it clear what made your work unique and what results it delivered. Results are everything. There's no point talking about a nice idea unless you can show it had real impact” - Rebecca Hirst, Chief Marketing and Communications Officer, EY UK