A Californian based in Europe for 30 years, Allyson is an international business advisor, author, educator, speaker, broadcaster and Non-Executive Director.  She is the Founder and CEO of International Marketing Partners, having advised over 240 businesses across 26 countries to successfully internationalise after starting her career with PwC, PA Consulting Group and Hay Management Consultants.

Besides appearing on several seasons of BBC’s The Apprentice, Allyson spent several years as Sky News' "Muse of Marketing" and appears as a regular expert for Al Jazeera, BBC News, DW News, France 24, FT, Sky News and many other outlets.

Allyson is author of both editions of the best-selling book Working with Americans and is an Associate Fellow at Said Business School Oxford University, London Business School, Duke Corporate Education and HEC Paris.