Accelerate: Learning Lab - Global Marketing Beyond Copy/Paste Strategy | Virtual
International
Decision-making and cultural pitfalls to avoid when expanding across border with Allyson Stewart-Allen
10:00am to 11:30am // 4 July 2025
We are delighted to bring you details of our next Accelerate Learning Lab, on the decision-making and cultural pitfalls to avoid when expanding across border with Allyson Stewart-Allen.
Balancing the Global-Local dilemma: How to win in international markets
International marketing expert, author and broadcaster Allyson Stewart-Allen will reveal important learnings from her bestselling book Working with Americans and her LinkedIn Learning’s Leading International Growth to help you engage, negotiate and influence more effectively in global businesses.
Using anecdotes and case studies to bring her insights to life, Allyson will explain international business cultures to ensure you are a more effective negotiator, communicator and influencer around the globe.
Venue
ZoomDate
4 July 2025Time
10.00am - 11:30am BST | 1pm - 2:30pm GST | 5pm - 6:30pm SGT/HKTDress Code
Smart Casual
What to Expect
Frameworks for understanding international markets and business cultures
How to manage global and local marketing simultaneously
Brand localisation: the good, the bad and the ugly
Your role as a corporate diplomat: case studies