Privacy policy

The pages on this website are only directed at UK residents and comply with appropriate UK legislation and regulation. This privacy policy has been provided to let you know how we use and look after your personal information. This includes what you tell us about yourself, and the choices you give us about what communications you want us to send to you. The policy also tells you about your privacy rights and how the law protects you when (i) we contact you, (ii) you contact us (iii) you visit our website.

We promise to:

  • Keep your data safe and private
  • Give you ways to manage and review your marketing choices at any time
  • Not to sell your data to anyone else


The data controller is The Marketing Society Ltd, 167-169 Great Portland Street, Fifth Floor, London, W1W 5PF. Registered in England no. 873769. Where data is provided from our partners in relation to a service you have requested, our partners may also act as data controllers. If you would like more information about how any of our partners process data, you should read the privacy policy for the relevant partner which will be available on the partner’s website.


We are conscious of our responsibilities as a "data controller" under the General Data Protection Regulation ( in force as of  25th May 2018)  and we shall endeavour to ensure that the personal information we obtain, and use will always be held, used, transferred and otherwise processed in accordance with that regulation and all other applicable data protection laws and regulations. If you would like more information about our data protection policy please contact us using the details shown on our website.


Data Protection Law allows us to use personal information only if we have a clear reason to do so. This includes how we share data outside of The Marketing Society. In order to meet this requirement, we will only process personal data in the following circumstances:

  • To fulfil and administer a relationship we have with you
  • When it is in our legitimate interest;
  • When we have a legal duty to
  • When you consent to it

There are circumstances where an alternative legal basis allows us to process personal data on a legitimate basis. Where we rely on an alternative legal basis for processing personal data, we will tell you what it is.


We may because of both your interaction over the telephone, completing and returning application forms and accessing our website, hold and process personal information obtained about you. We have provided below examples of the ways we may use your personal information and why.

When/where we collect and process your personal information Legal basis we can rely on to process personal information Rationale
When you call us or request to be called back   Legitimate Interest   Contact initiated by you
  Contract Applies when you register your interest with a view to becoming a member
When we call you to invite you to apply for membership, or to attend, sponsor, or otherwise be involved in our events and publications.  Legitimate Interest  You are engaged in Marketing activity and would reasonably expect to be contacted by us
  Consent   We have evidence of your clear and unambiguous consent to be contacted
When we write to you to tell you about our products and services. Legitimate Interest  You are engaged in Marketing activity and would reasonably expect to be contacted by us
To contact you for the purposes of notifying you of any important information regarding your membership Contract Applies when you register your interest with a view to becoming a member
  Legitimate Interest     You are a member of the Marketing Society and would have a reasonable expectation to be contacted by us regarding our activities
Transfer data to Third Parties Consent

You have consented to us sharing your personal information with partners for the purposes of receiving information about their products and services which may interest you

e.g receiving free copies of Campaign and Marketing Week or follow ups to our partner events


  Legitimate interest Should the Marketing Society outsource services to a third party, we will make sure that all ensure they provide sufficient guarantees, in particular, in terms of expert knowledge, reliability and resources to implement technical and organisational measures which will meet the requirements of the law and security of processing
Data Analysis - Profiling: To develop and manage our offering to members Legitimate interest Meeting genuine needs of customers through the products we provide


Data you provide:

  • When you fill in an online inquiry form
  • When you give one of our staff your business card
  • When you contact us via social media
  • When you send us an email
  • Attending events - note we will display a delegate list at each event

Data we collect:

  • Contact information from social media
  • From publications
  • When a friend or colleague recommends you for membership or invites you to an event
  • At events such as photographs, feedback forms, testimonials


We will not share your personal information without your express consent.


We may use your personal information to tell you about relevant events and content or offers if we have your consent. You can ask us to stop sending you marketing messages and update your preferences  by contacting us at any time.  Whatever you choose, you will still receive important information regarding your membership.


We will keep your personal information for as long as you are a member. After you stop being a member, we will keep your data for up to 5 years for the following reasons:

  • To respond to any questions or complaints
  • To show that we treated you fairly
  • To maintain records according to rules that apply to us

We may keep your data for longer than 5 years if we cannot delete it for legal, regulatory or technical reasons. If we do we will make sure that your privacy is protected.


You can access your information we hold by writing to our Data Protection Compliance Manager. Call +44 (0)20 8973 1350 or email [email protected]


You have the right to question any information we have about you that you think is wrong or incomplete. We will take reasonable steps to check its accuracy and correct it. If you want us to stop using your personal information you have the right to object to our use of your personal information, or to ask us to delete, remove or stop using it if there is no need for us to keep it. This is known as the “right to object”, “right to erasure” or the “right to be forgotten”.

However, there may be occasions when we will not be able to delete personal information if a legal or regulatory requirement prevents us from doing so.


There may be legal or other reasons why we need to keep or use your data, which we will inform you of in the event you do feel we should not be using it. There will be occasions when we will be able to restrict the use of your data. This means that it can only be used for certain things, such as to exercise legal rights. In this situation, we would not use or share your information while it is restricted.

You can ask us to restrict the use of your personal information if:

  • It is not accurate
  • It has been used unlawfully, however, you do not want it to be deleted
  • It is not relevant anymore, but you request it is kept for use in legal claims
  • You have already asked us to stop using your data, but you are waiting for us to tell you if we can keep on using it.


You can withdraw your consent at any time. Please contact us if you wish to do so. If you withdraw your consent, we may not be able to provide certain services to you. If this is the case, we will let you know.


Please contact our Data Protection Officer if you are unhappy with how we have used your personal information. To contact us about any of your rights set out in this Privacy Policy please write to the Data Protection Officer at The Marketing Society, 167-169 Great Portland Street, Fifth Floor, London, W1W 5PF. Please provide your full name, email address, and contact telephone number.

You also have the right to complain to the Information Commissioner’s Office.


Where a site is password protected it will use Cookies. Cookies are nothing more than a simple text file. They are not executable programs, and consequently it is impossible for a cookie to contain a virus, or any other application. Cookies are also very small, and you run no risk of filling your hard drive with too many cookies. The Marketing Society Cookie that is placed on your computer as a result of you registering or logging on to our website contains only your unique reference number that is allocated by the registration process. There is no information in the Cookie that can identify you. The Cookie is only valid when you access our website.

This website contains links to other sites. Please be aware that The Marketing Society is not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site to read the privacy statements of each and every web site that collects personally identifiable information. This privacy statement applies solely to information collected by this website.


If we decide to change our privacy policy, we will amend this document accordingly so our users are always aware of what information we collect, how we use it and under what circumstances. We will use information in accordance with the privacy policy under which the information was collected.