The Thought Leadership

The intelligence behind marketing's leaders

Thought Leadership The Marketing Society

FEATURED CONTENT

Leading the Innovation Conversation:

We are delighted to partner with global advertising technology leader The Trade Desk on an important new report exploring the evolving priorities and collective perspectives on marketing innovation.

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Why Marketing Matters

 

Michael Bayler, brand marketing pioneer, reviews our "Connection and Conversation" event on "Why Marketing Matters," sharing insights on sustaining meaningful dialogue.

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WHY CANNES LIONS 2025 REVEALED MARKETING'S NEW POWER PLAYERS

The lights dimmed at Cannes Lions 2025, but the revelations from this year's festival continue to illuminate a fundamental shift in how great marketing actually works. Highlights from our Cannes Lions Unpacked session in Singapore.

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The Think Pieces

Provocative ideas from the industry's leading minds

A Day I Never Compromise: Leadership Lessons from the Global Conference

Abigail Dixon explains why the Changemakers Conference is a day she never compromises on, ringfencing it because it offers something rare: a day of inspiration, reflection, and clarity about what she can do and what she should do next. Let's see if this year's delivered.
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Unlocking Silos to Maximise your Media Effectiveness in 2026

Teads' Marc Zander on why brands looking to maximize media effectiveness in 2026 must break down traditional silos and integrate data, insights and creative excellence (DICE) as well as combining branding and performance strategies.
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He’s on TikTok 7 hours a day, so we hired him for our social content strategy

Lex Bradshaw-Zanger on why effective marketers need real-world customer experience not just platform knowledge or category enthusiasm to truly understand human behaviour and create strategies that drive genuine engagement and satisfaction.
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The Case Studies

The stories behind marketing's greatest successes

The Marketing Society Global Awards 2025: Not for profit marketing (Highly Commended)

On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Not for Profit Marketing Highly Commended was A HEALTH WHODUNNIT: How a murder mystery drove thousands to local pharmacies for life-saving blood pressure checks
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The Marketing Society Global Awards 2025: Marketing Transformation (Highly Commended)

On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Transformation Highly Commended was Our CRM Transformation
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The Marketing Society Global Awards 2025: Marketing Transformation (Highly Commended)

On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Transformation Highly Commended was From nought to sixty
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The Videos

The essential moments from our global events, on demand

The Digital Day Singapore 2025 Highlight

Watch the highlights of the second edition of The Digital Day Singapore in partnership with IAS and PubMatic - your gateway to cutting-edge digital insights...
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The Global Conversation - The Data-Driven CCO: Turning Insights into Impact

This Global Conversation explores how businesses can use customer data to predict behaviours, personalise experiences, and enhance satisfaction. Hosted by Khaled Ismail, with insights from...
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The Learning Lab - How to 10x yourself with AI with Sam Reid

Sam Reid, Co-founder of Loops, demonstrates how easy-to-use AI tools can turbo-charge your marketing. See real-life examples of how AI can streamline tasks, solve recurring...
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The Podcasts

The conversations driving the industry forward

In My Humble Opinion... brands can do more to support DE&I initiatives in their advertising

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The Whole Marketer Ep150 - AI for Marketers with guest Jeremy Connell-Waite

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In My Humble Opinion... Fragmented creativity is exciting

Welcome to “In my humble opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK that creates a space for marketing leaders to...
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The News Articles

The latest intelligence from our influential global community

Marketing and Communications Industry Bodies Collaborate to Launch Mental Health Charter

New GCC-Wide Charter launched by more than 300 senior industry professionals pledges to normalise and support mental health
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Brand Of The Year 2025: The Shortlist

Winning Brand of the Year is just about the most prestigious accolade for any team, this year we celebrate 17 years of the award and you can vote online now until November 19
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Employer Brand of the Year Awards

Next week at Amplify, we’re proud to launch the Employer Brand of the Year Awards, in partnership with Denholm Associates.
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