The Thought Leadership

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Thought Leadership The Marketing Society

FEATURED CONTENT

Leading the Innovation Conversation:

We are delighted to partner with global advertising technology leader The Trade Desk on an important new report exploring the evolving priorities and collective perspectives on marketing innovation.

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Why Marketing Matters

 

Michael Bayler, brand marketing pioneer, reviews our "Connection and Conversation" event on "Why Marketing Matters," sharing insights on sustaining meaningful dialogue.

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The Marketing Society Global Awards Shortlist

We are delighted to announce the shortlist for The 40th Annual The Marketing Society Global Awards.  After a live roll out on our LinkedIn page, you can now read the full list

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The Think Pieces

Insights that challenge and inspire thinking

The Trust Challenge: Why Trust and Relevance Go Hand in Hand

Former CMO of Boots and ISBA President Pete Markey shares his insights on how brand can earn and keep trust.
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The Fellows Fundamentals: Marketing Leadership

As part of The Fellows Fundamentals series Thomas Barta takes a detailed look at what marketing leadership is and what it isn't.
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Agility in Uncertainty: Strategic responses to the evolving trade landscape

Ines Lam from HSBC explains how global trade uncertainty from US tariffs is forcing businesses to reshape supply chains through reshoring and nearshoring strategies while prioritizing expense control.
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The Case Studies

Excellence in action from global marketers

The Marketing Society Global Awards 2025: Not for profit marketing (Highly Commended)

On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Not for Profit Marketing Highly Commended was A HEALTH WHODUNNIT: How a murder mystery drove thousands to local pharmacies for life-saving blood pressure checks
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The Marketing Society Global Awards 2025: Marketing Transformation (Highly Commended)

On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Transformation Highly Commended was Our CRM Transformation
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The Marketing Society Global Awards 2025: Marketing Transformation (Highly Commended)

On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Transformation Highly Commended was From nought to sixty
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The Videos

Capturing moments that matter most

The Digital Day Singapore 2025 Highlight

Watch the highlights of the second edition of The Digital Day Singapore in partnership with IAS and PubMatic - your gateway to cutting-edge digital insights...
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The Global Conversation - The Data-Driven CCO: Turning Insights into Impact

This Global Conversation explores how businesses can use customer data to predict behaviours, personalise experiences, and enhance satisfaction. Hosted by Khaled Ismail, with insights from...
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The Learning Lab - How to 10x yourself with AI with Sam Reid

Sam Reid, Co-founder of Loops, demonstrates how easy-to-use AI tools can turbo-charge your marketing. See real-life examples of how AI can streamline tasks, solve recurring...
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The Podcasts

Conversations that shape marketing's future

In My Humble Opinion... brands can do more to support DE&I initiatives in their advertising

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The Whole Marketer Ep150 - AI for Marketers with guest Jeremy Connell-Waite

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In My Humble Opinion... Fragmented creativity is exciting

Welcome to “In my humble opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK that creates a space for marketing leaders to...
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The News Articles

Latest updates from our global community

Employer Brand of the Year Awards

Next week at Amplify, we’re proud to launch the Employer Brand of the Year Awards, in partnership with Denholm Associates.
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The Marketing Society Global Awards 2025 Winners

This annual celebration honoured the most exceptional campaigns of the year, bringing together the brightest minds in the industry for an inspiring evening of recognition, insight, and celebration.
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Star Awards 2025: The Results

The Star Awards saw over 500 marketing professionals gather to celebrate excellence and show the real impact of marketing.
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