The Thought Leadership

The intelligence behind marketing's leaders

Thought Leadership The Marketing Society

FEATURED CONTENT

Preparing for Ramadan with precision, purpose and presence

A new report by The Marketing Society in partnership with The Trade Desk and Campaign Middle East reveals how brands and business's should adapt their strategies during the Holy Month of Ramadan.

Read now

Why Marketing Matters

 

Michael Bayler, brand marketing pioneer, reviews our "Connection and Conversation" event on "Why Marketing Matters," sharing insights on sustaining meaningful dialogue.

Read now

WHY CANNES LIONS 2025 REVEALED MARKETING'S NEW POWER PLAYERS

The lights dimmed at Cannes Lions 2025, but the revelations from this year's festival continue to illuminate a fundamental shift in how great marketing actually works. Highlights from our Cannes Lions Unpacked session in Singapore.

Read now

The Think Pieces

Provocative ideas from the industry's leading minds

The CMO Barometer

A new report by The Marketing Society in partnership with Serviceplan Group Middle East brings together insights from senior GCC marketing leaders and will feature across our events and discussions throughout 2026.
Read Now

Shaping the Future with AI

In a recent Conversation Circle, three marketing leaders revealed that AI leadership is fundamentally a marketing skill set combining personal learning commitment, strategic deployment focused on competitive advantage and the courage to experiment fast while bringing teams along.
Read Now

Dispatch from Davos: Davos Is Not a Brand or Narrative Exercise. It’s an Execution Test

Every January, Davos becomes shorthand for visibility, access, and influence. From the outside, it looks like a carefully devised stage for innovative ideas, new relationships, reputation building, and deal-making.
Read Now
Read all Think Pieces

The Case Studies

The stories behind marketing's greatest successes

The Marketing Society Global Awards 2025: Not for profit marketing (Highly Commended)

On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Not for Profit Marketing Highly Commended was A HEALTH WHODUNNIT: How a murder mystery drove thousands to local pharmacies for life-saving blood pressure checks
Read Now

The Marketing Society Global Awards 2025: Marketing Transformation (Highly Commended)

On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Transformation Highly Commended was Our CRM Transformation
Read Now

The Marketing Society Global Awards 2025: Marketing Transformation (Highly Commended)

On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Transformation Highly Commended was From nought to sixty
Read Now
Read all Case Studies

The Videos

The essential moments from our global events, on demand

Global Conversation: Marketing's Reputation Problem & What We Do Next

This session from our Global Conversations series brought together Members from across the world for shared learning and discussion on one of the industry’s biggest...
Read Now

The Digital Day Singapore 2025 Highlight

Watch the highlights of the second edition of The Digital Day Singapore in partnership with IAS and PubMatic - your gateway to cutting-edge digital insights...
Read Now

The Global Conversation - The Data-Driven CCO: Turning Insights into Impact

This Global Conversation explores how businesses can use customer data to predict behaviours, personalise experiences, and enhance satisfaction. Hosted by Khaled Ismail, with insights from...
Read Now
Explore all Videos

The Podcasts

The conversations driving the industry forward

In My Humble Opinion... brands can do more to support DE&I initiatives in their advertising

Listen Now

The Whole Marketer Ep150 - AI for Marketers with guest Jeremy Connell-Waite

Listen Now

In My Humble Opinion... Fragmented creativity is exciting

Welcome to “In my humble opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK that creates a space for marketing leaders to...
Listen Now
Explore all Podcasts

The News Articles

The latest intelligence from our influential global community

The Marketing Society Singapore welcomes Canvas8 as our official Culture Partner

We’re excited to announce a new partnership between The Marketing Society in Singapore and Canvas8, who will join us as our official Culture Partner.
Read Now

15 Senior Women Selected for Inaugural Leadership Accelerator by Think Equal

The Marketing Society UAE has announced the 15 outstanding candidates chosen for the first cohort of The Leadership Accelerator by Think Equal, following a rigorous multi-stage selection process.
Read Now

Domino's Pizza voted The Marketing Society Brand of the Year 2025

At the 2025 The Annual Dinner, The Marketing Society guests voted Domino's Brand of the Year while Mark Given and Briar Reidy took home much coveted leadership awards.
Read Now
Read all News