The Thought Leadership

Fourteen senior marketing and business leaders across APAC share their honest perspectives on the tensions defining modern marketing leadership, from AI and measurement to brand building and organisational complexity, in partnership with Ekimetrics.

This is a collaborative article by Professor Gemma Calvert, Krishnan Menon and Gita de Beer where they argue that AI is making brands forgettable by prioritising efficiency and sameness over emotionally meaningful experiences that create the lasting memories that drive purchase decisions.

Johnny Corbett interviews 20 senior marketing leaders to reveal why marketing has been reduced to comms and advertising, and how businesses can win it back, in partnership with WhichWayUp.