The Thought Leadership

After years attending Davos, for EY's John Rudaizky this year felt different. Here he reveals what the conversations around AI trust, youth opportunity and marketing's evolving role really mean for the work that happens after everyone flies home.

Michael Bayler, brand marketing pioneer, reviews our "Connection and Conversation" event on "Why Marketing Matters," sharing insights on sustaining meaningful dialogue.

This is a collaborative article by Professor Gemma Calvert, Krishnan Menon and Gita de Beer where they argue that AI is making brands forgettable by prioritising efficiency and sameness over emotionally meaningful experiences that create the lasting memories that drive purchase decisions.