The Thought Leadership
Be a leader
FEATURED CONTENT
The Cannes Spotlight 2025
Introducing The Marketing Society's exciting lineup at Cannes 2025! Join us for an unforgettable week of networking, insights, and inspiration around the Cannes Lions Festival of Creativity.
Why Marketing Matters
Michael Bayler, brand marketing pioneer, reviews our "Connection and Conversation" event on "Why Marketing Matters," sharing insights on sustaining meaningful dialogue.
The Marketing Society Global Awards Shortlist
We are delighted to announce the shortlist for The 40th Annual The Marketing Society Global Awards. After a live roll out on our LinkedIn page, you can now read the full list
The Think Pieces
Insights that challenge and inspire thinking
Kindness, Curiosity, and Connection
Q+A with Venya Wijegoonewardene CSO at Spark Foundry UK - her golden rules, her biggest influences and why she appeared at The Royal Courts of Justice.
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Keep your wellbeing battery fully charged at all times!
Practising wellbeing techniques is good for our all-round health but keeping our wellbeing battery fully charged helps us perform at our very best.
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What’s with all the overwhelm?
The true strength of our industry lies not in our ability to endure, but in our capacity to prioritise our well-being, challenge the status quo, and set boundaries that allow us to deliver work that is both impactful and sustainable. Emma Harris explains.
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The Case Studies
Excellence in action from global marketers
Behind the Scenes: Marketing for Positive Change
Find out more about the highly commended entry from Ogilvy and Mayor of London in the Marketing for Positive Change category from The Marketing Society Global Awards 2024
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Behind the Scenes: Creative Strategy
Find out more about the winning entry from Leo Burnett and McDonald's in the Creative Strategy category from The Marketing Society Global Awards 2024
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Behind the Scenes: Brand Communication (Medium)
Find out more about the winning entry from Ogilvy and Dove in the Brand Communication (Medium) and Brand Purpose categories from The Marketing Society Global Awards 2024
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The Videos
Capturing moments that matter most
Accenture Life Trends 2025 brought to you by The Marketing Society
Through five trends Accenture Song explore how people are feeling about and responding to business, technological and societal changes—and what it all means for brands.
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The Annual Lecture 2025
The Marketing Society Annual Lecture 2025, featuring Alex Mahon, CEO of Channel 4 and a trailblazing leader in the media industry. In this candid and...
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Global Conversation: How CMOs can build Brands with Soul
In this insightful virtual session, Siew Ting Foo, veteran marketer and author of "Building Brands with Soul," shares a powerful framework for creating human-centered brands...
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The Podcasts
Conversations that shape marketing's future
‘Navigating Greenwashing and Green Claims - 4-Part Mini Series’, Part 2 - Guy Parker, Chief Executive, Advertising Standards Authority (ASA)
In this episode, the second of our greenwashing mini-series we chat to Guy Parker, Chief Executive of the UK’s Advertising Standards Authority (ASA), about green...
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The Whole Marketer Ep146 - DEI with guest Ali Hanan
Episode #146. Today’s episode discusses the necessity of DEI and how as marketers we have a responsibility to reflect and shape the world around us –...
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Navigating Greenwashing and Green Claims - 4-Part Mini Series, Part 1 - Cecilia Parker Aranha, Director, Competition and Markets Authority
In our 100th episode of Can Marketing Save the Planet we kick off our ‘4 part mini-series on greenwashing and navigating green claims’ with Cecilia...
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The News Articles
Latest updates from our global community
The 40th Marketing Society Awards Shortlist 2025
We are delighted to announce the shortlist for The 40th Annual The Marketing Society Global Awards. After a live roll out on our
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The Marketing Society Scotland Update 2025
The Marketing Society Scotland reveals new members for its Advisory Board for 2025.
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Leadership Changes in GCC Region
Anouncing leadership changes across its Gulf Cooperation Council (GCC) operations, positioning the organisation for continued growth throughout the region.
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