The Thought Leadership

Fourteen senior marketing and business leaders across APAC share their honest perspectives on the tensions defining modern marketing leadership, from AI and measurement to brand building and organisational complexity, in partnership with Ekimetrics.

The 41st Marketing Society Global Awards brought our global community together in London to celebrate ambition, outstanding marketing and the stories that prove our profession drives growth.

This is a collaborative article by Professor Gemma Calvert, Krishnan Menon and Gita de Beer where they argue that AI is making brands forgettable by prioritising efficiency and sameness over emotionally meaningful experiences that create the lasting memories that drive purchase decisions.