The Thought Leadership
Be a leader
FEATURED CONTENT
Leading the Innovation Conversation:
We are delighted to partner with global advertising technology leader The Trade Desk on an important new report exploring the evolving priorities and collective perspectives on marketing innovation.
Why Marketing Matters
Michael Bayler, brand marketing pioneer, reviews our "Connection and Conversation" event on "Why Marketing Matters," sharing insights on sustaining meaningful dialogue.
The Marketing Society Global Awards Shortlist
We are delighted to announce the shortlist for The 40th Annual The Marketing Society Global Awards. After a live roll out on our LinkedIn page, you can now read the full list
The Think Pieces
Insights that challenge and inspire thinking
How Living Brands are Winning in Today’s Attention Economy
In their latest piece of thought leadership, All About Brands explores the idea that the brands succeeding today are not static constructs or surface-level identities, but living, breathing beings – emotionally resonant, culturally attuned, and deeply human.
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B2B Buying Behaviour is Changing: How to Engage Your Defensive Buying Groups
B2B buying behaviour is changing, and fast. Today’s buying groups are more cautious, independent, and risk-averse than ever before, making the traditional, bottom-of-funnel marketing tactics less effective. A new article from INFUSE offers practical guidance to help marketers adapt to these shifts.
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Navigating the Short Attention Economy: A Marketer’s Guide
In today’s digital era, attention has become the rarest and most valuable commodity. We asked our Members what keeps them up at night and 69% of people in our first pulse survey with Play Verto said “winning attention”. So we asked Lex Bradshaw-Zanger to share his insight into navigating the short attention economy.
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The Case Studies
Excellence in action from global marketers
The Marketing Society Global Awards 2025: Successful and Effective Partnerships
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Successful and Effective Partnerships Winner - How Coca-Cola transformed its Olympic partnership to win over Gen Z
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The Marketing Society Global Awards 2025: Not for Profit Marketing
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Not for Profit Marketing Winners - Mental health is a big issue; this is how Every Mind Matters is making it smaller
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The Marketing Society Global Awards 2025: Marketing Transformation
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Transformation Winners - In our transformation era: a whole new flight path
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The Videos
Capturing moments that matter most
The Digital Day Singapore 2025 Highlight
Watch the highlights of the second edition of The Digital Day Singapore in partnership with IAS and PubMatic - your gateway to cutting-edge digital insights...
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The Global Conversation - The Data-Driven CCO: Turning Insights into Impact
This Global Conversation explores how businesses can use customer data to predict behaviours, personalise experiences, and enhance satisfaction. Hosted by Khaled Ismail, with insights from...
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The Learning Lab - How to 10x yourself with AI with Sam Reid
Sam Reid, Co-founder of Loops, demonstrates how easy-to-use AI tools can turbo-charge your marketing. See real-life examples of how AI can streamline tasks, solve recurring...
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The Podcasts
Conversations that shape marketing's future
In My Humble Opinion... Fragmented creativity is exciting
Welcome to “In my humble opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK that creates a space for marketing leaders to...
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‘Navigating Greenwashing and Green Claims - 4-Part Mini Series’, Part 2 - Guy Parker, Chief Executive, Advertising Standards Authority (ASA)
In this episode, the second of our greenwashing mini-series we chat to Guy Parker, Chief Executive of the UK’s Advertising Standards Authority (ASA), about green...
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The News Articles
Latest updates from our global community
The Marketing Society Global Awards 2025 Winners
This annual celebration honoured the most exceptional campaigns of the year, bringing together the brightest minds in the industry for an inspiring evening of recognition, insight, and celebration.
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Star Awards 2025: The Results
The Star Awards saw over 500 marketing professionals gather to celebrate excellence and show the real impact of marketing.
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The Marketing Society GCC Awards 2025 Winners
This annual celebration honoured the most exceptional campaigns of the year, bringing together the brightest minds in the industry for an inspiring evening of recognition, insight, and celebration.
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