In this Global Conversation, Sophie Devonshire, Chief Executive Officer at The Marketing Society, is joined by Ben Renshaw, Dr Victoria Hurth, and Lorenzo Fioramonti to explore a new leadership roadmap that redefines success beyond financial results.
The session marks the launch of Beyond Profit: Purpose-Driven Leadership for a Wellbeing Economy, a new book co-authored by the speakers. Together they explore how leaders can move beyond short-term financial growth and embrace a purpose-driven approach that balances innovation, collective wellbeing, sustainability and ethical governance.
Through expert insight and real examples, the speakers examine how purpose can drive brand positioning, innovation and long-term value while helping organisations deliver both commercial results and positive societal impact.
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