For four decades, we've celebrated what happens when marketing drives business. Not creative alone,  Not strategy alone, Not results alone but The complete commercial picture: strategy, innovation, execution and measurable growth

In a world of awards that celebrate single elements, we celebrate marketing that means business; the leaders who combine bold thinking with measurable results, strategic vision with commercial bravery, creativity that connects with the customer, and marketing impact with lasting business value.

1. Recognition from your peers: Judged exclusively by CMOs and board-level leaders who've driven the growth you're chasing, not journalists, not academics, but the marketers who mean business.
2. Evidence that wins boardrooms: An awards structure built around business outcomes. Strategy, creativity, execution; all measured by their impact. The kind of proof that elevates marketing's voice at the top table.
3. Four decades of commercial credibility: 40 years of recognising marketing that drives business results across every sector. Whatever your discipline, these awards prove marketing's impact on growth.
4. Your platform: A global stage to showcase your work to 3,000+ marketing leaders shaping business strategy, the community breaking the echo chamber and redefining what marketers can achieve.

A trophy is just the beginning. Winning The Marketing Society Awards opens doors that matter for your career, your team, and your business.

1. Proven CFO-credible evidence: Third-party validation that proves marketing's strategic value to leadership—the kind of boardroom-ready proof that strengthens internal positioning.
2. Inspire a global leadership community: Winners work will be showcased to The Marketing Society's network of 3,000+ CMOs and senior marketing leaders across our global community. This is a community built for peer learning and career progression. 
3. Amplified reach and industry recognition: Winners will have multiple opportunities to inspire the industry through speaking opportunities at our Marketing Inspiration showcase event or on our Why Marketing Matters podcast series.
4. Strategic reference and thought leadership: Your work becomes a case study referenced by peers, and studied by future marketing leaders. You're not just winning an award - you're contributing to the future of marketing practice.

Last year, some of the world's most recognised and established brands, disruptive challengers and innovative agencies entered and won at our awards. Could it be you in 2026?

The 2025 Stats:

• 30 Leading Judges (all CMO or equivalent)
• 196 entries from brands & agencies globally
• 43% of papers submitted were shortlisted

These Aren't Just Big-Budget Awards

Winners span established market leaders and challenger brands. This is not about the size of your budget; it's about the quality of your thinking and the measurable business impact you've achieved. In 2025, our winners included both global corporations and innovative mid-market brands proving that strategic excellence transcends company size.

Cannes celebrates creativity. The Effies celebrate effectiveness. The Marketing Society celebrates the marketing leaders who drive business growth.

We're the only awards explicitly focused on marketing leadership; not just marketing craft, not just campaign effectiveness, but the strategic thinking, commercial impact, and organisational influence that define modern marketing excellence that drives business growth.

• Judged exclusively by CMOs and board-level leaders: Your entries are evaluated through a lens of business performance, commercial context, real-world constraints, and strategic thinking by the peers who truly understand what it takes.
• We celebrate the complete marketing, not just campaigns: While other awards recognise marketing outputs, we recognise the marketer's behind the work; your leadership capability, transformation impact, culture-building, and organisational influence.
• Connected to a global leadership community: Winning here isn't just a one-night ceremony. Winners inspire a global network of marketing leaders. The opportunity to connect and have impact on the growth of the industry and business. 
• Rooted in business integrity: We celebrate marketing that's built on honest practices, strategic excellence, and real commercial results. This is marketing that wins the right way.