As Head of Global Brand and Creative for Klarna, AJ Coyne has been instrumental in the companies growth. Coyne helped Klarna hit the milestone of 150 million users worldwide with creative campaigns featuring Snoop Dogg, Lady Gaga and Paris Hilton. Before joining the company, he led marketing for The Lion's Share (cofounded by the United Nations Development Programme) and was instrumental in both its creation and success, helping the fund secure support from Gucci, Mars Inc, Cartier and other partners.