AJ Coyne is chief marketer at Monzo, bringing a wealth of experience from leading consumer brands like Klarna. He spearheaded the company’s first brand campaign in five years, painting the UK hot coral and establishing a new brand strategy: Money never felt like Monzo. Under his leadership, Monzo has grown to over 11 million customers, delivering products that put people in control of their finances and embedding the brand in popular culture — from the world’s first ATMmm machine dispensing Greggs sausage rolls to winning ‘Brand of the Year’ from The Marketing Society. Monzo was also named a Which? Recommended Provider in 2024.