The 2025 shortlist
View the shortlistCeremony London 9 July
Book your tableSee last year's winners
2024 Award WinnersTHE 40TH ANNUAL AWARDS
The Marketing Society Awards are one of the longest-running marketing awards and champion the transformative power of marketing to drive business growth and positive societal change.
For four decades, our prestigious awards have showcased how strategic marketing excellence delivers measurable impact across businesses, brands, and communities; they prove why marketing matters. Our Awards recognise outstanding achievements in marketing leadership, creativity, and innovation. They provide compelling evidence of marketing's crucial role in building sustainable growth and creating value.
By celebrating and sharing these success stories, we inspire marketers globally while demonstrating to business leaders that marketing is a fundamental driver of business growth and commercial success. Our rigorous judging process evaluates entries based on business results, creative innovation, strategic thinking, marketing leadership and societal impact. This comprehensive assessment, refined over 40 years, has created an authoritative body of work that proves marketing's strategic value far beyond creative execution – it is a vital force in shaping business success and societal progress.
CELEBRATING MARKETING IMPACT
Recognising the marketing that matters. Showcasing that marketing is the growth engine of business. Rewarding the marketers who drive business results. Celebrating the marketing driving the industry forward.
Why are awards important?
Peer Recognition
Judged by an elite panel of the most experienced, respected marketers
Ammunition
Contribute to the wall of evidence of marketing’s effectiveness
Kudos
Helps you retain the top talent and recognise achievement
Inspiration
Drive the industry forward by sharing your story
Marketing is the growth engine of all businesses. Marketers are customer advocates, pulling together cultural context, customer context and business context to deliver long-lasting results. Marketing is the key central beating heart to all of that.
Jessica Myers Chief Customer Officer, The Very Group and Awards Judge
THE CATEGORIES
MARKETING CRAFT & EXECUTION
These categories represent how marketing is done and the impact it has, these are the core functions of marketing that you will have used in your work.
The categories are:
* Brand Communication (Small, Medium, Large)
* Creative Strategy
* Effective Use of Insight & Data
* Marketing Innovation & Technology - Supported by Accenture Song
* Customer Engagement & Loyalty - Supported by The Marketing Lounge Partnership
* Creative Use of Media
* Best Content & Experience Creation- Supported by Accenture Song
* Global Marketing Excellence
* Marketing Transformation - Supported by Accenture Song
BUSINESS & SOCIAL IMPACT
These categories represent what marketing achieves in a broader sense, recognizing the work that affects the whole business or society for good.
The categories are:
* Marketing For Positive Change
* Not For Profit Marketing
* Brand Transformation
* Best Scale up Business
* Marketing Excellence Legacy Brand
* Business to Business Marketing (Small, Medium, Large)
* Successful & Effective Partnerships
LEADERSHIP & TEAMS
These categories represent the people behind the marketing, recognising the teams and individuals that are driving the marketing industry forward.
The categories are:
* Best Agency Team
* Best Brand Team
* Future Marketing Leader
* Inspirational Marketing Leader
* Outstanding Achievement in Marketing
EXCELLENCE SPOTLIGHT
This elite group of awards represents the pinnacle of marketing achievement, celebrating work that transcends category boundaries to set new standards of excellence.
The categories are:
* Campaign of the Year
* Most Iconic Marketing Strategy
Judges’ choice, cannot be entered directly:
* Most Inspirational Story
* Finance Directors Prize
* Grand Prix 2025 - Supported by Accenture Song
KEY DATES
Important dates for your diary
FUTURE MARKETING LEADER 2025
Entries close: 23 May 2025
The Future Leader of the Year Award celebrates exceptional emerging talent in marketing who are poised to shape the future of our industry. This award honours tomorrow's marketing leaders, many previous winners have gone on to become influential CMOs and industry pioneers. As our industry continues to evolve at an unprecedented pace, identifying and nurturing the next generation of marketing leaders is crucial. This award not only recognizes individual excellence but also helps shape the future of marketing leadership through professional development and networking opportunities.
MARKETING LEADER OF THE YEAR 2025
Entries close: 23 May 2025
The marketing industry's most prestigious individual honour, celebrating exceptional leaders who transform not just their organizations, but the entire marketing landscape. This award recognizes visionaries who combine commercial success with lasting societal impact, setting new standards for what marketing leadership can achieve. Nominees will be assessed by a panel of industry leaders, and they will evaluate the nominees on People Impact, Business Impact, Industry Impact & Cultural Impact.
BEST AGENCY TEAM 2025
Entries close: 23 May 2025
This award celebrates agencies that forge exceptional partnerships with their clients to deliver outstanding business results through the following areas:
* Strategic Partnership
* Collaborative Excellence
* Measurable Impact
The Ceremony: 9 July 2025
Book your table
Join us at our Awards ceremony on 9 July, where we’ll be revealing the winners of our 40th Annual Awards and toasting the creative brilliance of our industry.
It’s going to be a wonderful, feel-good night as we raise a glass or two to the people behind the campaigns and stories which demonstrate that great strategy, creativity, execution and leadership make a real difference to businesses and beyond.
So, bring along your teams, your clients and friends for a great The Marketing Society night out and let’s toast another brilliant year together.
MEET THE JUDGES
Allyson Stewart-Allen
Chief Executive, International Marketing Partners
The Marketing Society Global Awards Judge
Syl Saller CBE
Chair of Judges
The Marketing Society Global Awards Judge, Former President The Marketing Society
Sophie Devonshire
CEO, The Marketing Society
The Marketing Society Global Awards Judge
Donna O'Toole
Founder and MD, August Recognition Ltd.
The Marketing Society Global Awards Judge
Mark Felix
Chief Commercial Officer, Roadside, The AA
The Marketing Society Global Awards Judge
Katharine Newby Grant
VP Beauty Care Category, The Estee Lauder Co
The Marketing Society Global Awards Judge
Mark Given
CMO, Sainsbury's Supermarkets Ltd
The Marketing Society Global Awards Judge
Mark Sandys
Chief Innovation Officer, Diageo
The Marketing Society Global Awards Judge
Rebecca Dibb-Simkin
Chief Product and Marketing Officer, Octopus Energy
The Marketing Society Global Awards Judge
Annabelle Cordelli
Senior Vice President Brand & Marketing, Virgin Atlantic
The Marketing Society Global Awards Judge
Rachel Eyre
Chief Customer and Marketing Officer, Morrisons
The Marketing Society Global Awards Judge
Sabah Naqushbandi
Global Marketing Director, MR PORTER
The Marketing Society Global Awards Judge
Steve Challouma
CMO and Executive Board Member, Nomad Foods
The Marketing Society Global Awards Judge
Nicola Buck
Senior Vice President, Marketing, bp group
The Marketing Society Global Awards Judge
Simon Jamieson
Managing Director, Marketing Lounge Partnership
The Marketing Society Global Awards Judge
Marketing drives business forward because at its centre is the voice of the customer, we focus and always seek to understand what a customer wants and making what an organisation delivers right for the ever-shifting dynamic.
Rebecca Hirst Chief Marketing Officer , EY UK and Awards Judge
A WORD FROM SYL SALLER
What makes The Marketing Society Awards truly special is the calibre of our judging panel. Your entries will be seen by industry luminaries—leaders who have set the standard and redefined what’s possible in marketing. This is your chance to showcase your work on a global stage, inspire your peers, and prove why marketing matters more than ever.
So, I encourage you to seize this opportunity. Collaborate, reflect on your achievements, and share the stories that have made an impact. Let’s celebrate everything that is great about marketing and honour the visionaries who are shaping the future.
I look forward to seeing the brilliance you bring to the table.
- Syl Saller Chair of Judges for The Marketing Society Global Awards
About our Partners
Accenture Song
The world’s largest digital agency and tech powered creative group. The company helps businesses grow into the future by creating relevance for their customers today, all with their unique approach of blending technology, creativity, and business, making all of these work in harmony.
MLP
Marketing Lounge Partnership is one of the UK’s only combined incentive, loyalty, partnership and CRM agencies. The agency offers a full in-house service with specialists working across all stages of the client journey, from inception to development of the campaign, design, delivery, customer services and more.
Thinkbox
Thinkbox is the marketing body for commercial TV in the UK, in all its forms. It works with the marketing community with a single ambition: to help advertisers get the best out of today’s TV.
Creative Brief
As a Marketing intelligence platform & next-generation agency search consultancy, Creative Brief’s focus is to help marketers in a fast-moving marketing industry. Whether brands are looking to encourage a culture of curiosity and drive creative ambition or they’re on the hunt for their ideal agency partners.
Inspiration: Read a case study
Campaign of the year 2023Insights: Watch a webinar
How to write an award-winning paperInspiration: Read a case study
Grand Prix Winner - Just One WordOur Other Award Schemes
The Marketing Society GCC Awards
Our mission is to celebrate and champion marketing leadership in the GCC.
The Star Awards Scotland
Developed to support our vision to build a vibrant marketing community in Scotland, renowned for enlightened thinking, innovation, and creativity.
IMPORTANT INFORMATION
Publishing Awards papers
If you are a winner or a highly commended in any of our categories we do publish the case studies on our website behind our paywall, for inspiration to the community. If you have any sensitive information in your paper that was judges eyes only and you have not indicated that at the time of submission please ensure you let Rachel, our Head of Brand and Comunications know, so you can provide an alternative version, you can reach her at [email protected].
Trophies
Trophies will be handed out on the night to each winner, the trophies will be engraved with the name of the submitting company, the brand and any listed affiliate companies along with the entry name. Please ensure you have checked the shortlist publication as this is the way your trophy will be engraved should you win. We only provide one trophy per category but you can order duplicates, details will be provided after the ceremony.
Highly Commended
If you are highly commended in any category you will be sent a certificate of recognition after the ceremony, we do not present these on the night due to time constraints,
