Annabelle Cordelli is Senior Vice President Brand & Marketing at Virgin Atlantic where she is responsible for customer insight, new brand propositions, brand strategy, comms, media, creative, design, B2C and B2B marketing and effectiveness.

After joining Virgin Atlantic in January 2019, Annabelle led the global repositioning of Virgin Atlantic, including creation of the masterbrand strategy which led to the integration of Virgin Holidays marketing to create a centre of excellence. As travel remerged from the pandemic she spearheaded efforts to define and launch the global brand platform “See The World Differently” which has been nominated for ‘Campaign of the year’ by several prestigious awards including The Marketing Society Awards, The British LGBT Awards and Burberry British Diversity Awards. The campaign was also crowned IPSOS Ad of the year for Creative Excellence.

Prior to Virgin Atlantic, Annabelle spent 20+ years marketing global lifestyle, luxury and FMCG iconic brands including Dom Pérignon, Perrier-Jouët, Moët & Chandon, Jacobs Creek, Pepsi, Gatorade, 7up, J20, Britvic, Tango, Fisher-Price, Matchbox, Hot Wheels & Barbie. Annabelle has a BB & BA from University of Swinburne, Australia. She lives in London with her husband and two boys.