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The GCC Awards 2026

Find out who won in 2025

2025 Award Winners

THE GCC AWARDS 2026

The Marketing Society Awards celebrate marketing that drives growth. For four decades our Awards have been widely recognised in the UK as the leading marketing awards since they were first launched in 1985. And in 2023, we expanded these awards to the region, celebrating and championing marketing leadership across the GCC.

Our Awards look at the complete picture: the business challenge, strategic thinking, creativity, innovation, execution and, crucially, the measurable impact on business growth.

These Awards celebrate not only creativity and effectiveness, the essence of marketing excellence, but also the people behind the work: the leaders, the thinkers and the visionaries proving why marketing deserves its place at the top table. We want to make marketers proud to represent the profession and to showcase the impact marketing has on business performance, growth and societal impact.

Awards are a pivotal tool in showcasing the work of brands and agencies who prove the power of marketing excellence on their businesses and can show that their efforts have driven proven growth and ROI. And importantly the impact that marketers can not only have financially, but on society as a whole, addressing issues that we all know we need to effect change on.

WHY THE MARKETING SOCIETY AWARDS ARE DIFFERENT

Cannes celebrates creativity. The Effies celebrate effectiveness. The Marketing Society celebrates the marketers who drive business growth.
These awards focus on marketing leadership; not just marketing craft, not just campaign effectiveness, but the strategic thinking, commercial impact, and organisational influence that define modern marketing excellence that drives business growth.

Judged exclusively by CMOs and board-level leaders: Your entries are evaluated through a lens of business performance, commercial context, real-world constraints, and strategic thinking by the peers who truly understand what it takes.
We celebrate the complete picture, not just campaigns: While other awards recognise marketing outputs, we recognise the marketer's behind the work
Connected to a global leadership community: Winning here isn't just a one-night ceremony. Winners inspire a global network of marketing leaders. The opportunity to connect and have impact on the growth of the industry and business.
Rooted in business integrity: We celebrate marketing that's built on honest practices, strategic excellence, and real commercial results. This is marketing that wins the right way.

Watch The Marketing Society Global Awards 2025 - Why Awards Matter

JUDGES

To evaluate marketing's business impact, we've assembled a judging panel of proven commercial leaders - CMOs and board-level marketers from leading local and global businesses. They span sectors, functions and perspectives, but they share one thing: they understand that marketing exists to drive business forward.

We believe marketing excellence should be judged exclusively by those who've led marketing functions and owned business outcomes. This ensures fairness and eliminates conflicts of interest. It also provides the peer recognition our entrants value. Because complete marketing impact looks different across every context, our judges collectively understand the full spectrum of how marketing drives growth.

As a not-for-profit company we aim to provide transparency at every stage of the judging process. The entries will be judged by 30 leading client-side marketers from across the GCC, so that truly the best work wins. No one from The Marketing Society team will judge, or even read the entries before they are judged to ensure fairness

Watch The Marketing Society GCC Awards 2025 Highlights and Winners