Dubai UAE, June 2025: On Tuesday, 24 June, the region's marketing leaders gathered at the iconic Atlantis, The Palm, for the prestigious The Marketing Society GCC Awards. This annual celebration honoured the most exceptional campaigns of the year, bringing together the brightest minds in the industry for an inspiring evening of recognition, insight, and celebration.
Established in the UK in 1985, The Marketing Society Awards have long been recognised as a benchmark for marketing excellence, highlighting its growing influence within the global marketing landscape. The launch of its GCC Awards in 2023 marked a pivotal moment for the region. Now in its third year, the GCC edition has quickly become a cornerstone of the Middle East's marketing calendar, celebrating excellence, effectiveness, and impact across the industry.
And the winners are....
Brand Communication
Pampers: Joy has come early
Procter & Gamble & Union Coop and Havas Middle East
Customer Experience and Engagement
Yas Annual Pass
Miral Destinations - Yas Annual Pass
Sustainability
The Regeneration Journey - Red Sea Development
Red Sea Global & Bloomberg Media Studios - The Regeneration Journey - Red Sea Development
Successful and Effective Partnerships
Madagascar Uncharted | Beyond the Baobabs
Madagascar National Tourism Board and Whereisthis - Madagascar Uncharted | Beyond the Baobabs
Business to Business
The CEO's Guide to Generative AI
IBM and Weber Shandwick MENAT - The CEO's Guide to Generative AI
Best Use of Media
Madagascar Uncharted | Beyond the BaobabsÂ
Madagascar National Tourism Board and Whereisthis - Madagascar Uncharted | Beyond the Baobabs
Best Team
Al Masaood Marketeers - 'The Makers of Results'
Al Masaood Group & MSL Group & Publicis - Al Masaood Marketeers - 'The Makers of Results'
Get ready for GCC 2026 Awards
Register your interest in our GCC Awards for 2026 and we'll be in touch when they open
The evening featured insights from global marketing leaders, with Guilherme Ferreira, Vice President of Brand at Cadbury-Mondelez, and Jenny Nichols, Head of Strategy at VCCP, joining virtually from Europe to share the inside story behind their Grand Prix-winning campaign "Just One Word" — a standout case study that took top honours at The Marketing Society's Global Awards in London. The event also unveiled three new categories: Best Use of Media, Best B2B Campaign, and Best Team, reflecting the region's dynamic and evolving marketing landscape.
A distinguished panel of senior client-side marketers led the judging process, selecting the most exemplary work from across the GCC.
"The GCC continues to impress us with its bold and innovative marketing landscape. Our Awards are not just about recognising great campaigns, they're about celebrating the people, teams, and ideas shaping the future of our industry. Award-winning work inspires others to raise their game and help build the stories that showcase marketing's positive impact on business. Each year, the calibre of entries reminds us why this region is one of the most dynamic hubs for marketers in the world and growing in importance globally."
Alasdair Hall-Jones Global Director, The Marketing Society
This year's expanded categories reflected the evolving needs of the region's marketing community.
The Marketing Society GCC Awards 2026 will launch in early 2026. Marketing professionals interested in participating can register their interest now to receive updates as soon as entries open.
The Marketing Society extends its gratitude to all shortlisted entries and congratulates the winners on their outstanding achievements. Special thanks go to the event's partners The Trade Desk, NHC and support partners Multitude FZE and House of Comms who made this celebration of marketing excellence possible.
The success of the 2025 GCC Awards reinforces the region's position as a global marketing hub, where creativity, innovation, and strategic thinking continue to drive business growth and cultural impact across diverse markets and communities.
