In their latest piece of thought leadership, All About Brands explores the idea that the brands succeeding today are not static constructs or surface-level identities, but living, breathing beings – emotionally resonant, culturally attuned, and deeply human.

In the Middle East only a third of organisations have women in senior positions, THINK EQUAL was created to address this gender gap and drive meaningful change. The initiative runs workshops, events and leadership programmes all designed to encourage and support women in business and help them make it to top leadership roles.

This annual celebration honoured the most exceptional campaigns of the year, bringing together the brightest minds in the industry for an inspiring evening of recognition, insight, and celebration.

Anouncing leadership changes across its Gulf Cooperation Council (GCC) operations, positioning the organisation for continued growth throughout the region.

I've learned that transforming a brand is both an art and a science. It isn't just about changing a logo or updating a website - it's about reimagining your organization's identity and communicating that evolution effectively.

Members of The Marketing Society can enjoy the full sessions from UAE 2024 Changemakers Conference | Impact  - make sure you're logged in!

Our regular THINK EQUAL podcast shines a light on an inspiring female leader who is dedicated to levelling the marcomms playing field.  THINK EQUAL is...

Saudi Arabia is changing both economically and socially, writes Stephen Hillebrand, chief executive of Kantar Consumer Insights MENA.