Prime Performance Labs' Jason Leavy on why ambition, alongside the human qualities of empathy, creativity, taste and judgement, will be critical to effective marketing leadership in the age of AI.

Member interview with Alex Bodini Founder at Spin Group

Member interview with Bia Assevero, Strategist, Story Futurist and Founder, Klosis Consulting.

On Thursday 17 September 2026, the region's marketing leaders gathered at the Mandarin Oriental, Jumeira for the prestigious The Marketing Society GCC Awards.

What the PepsiCo media move reveals about who's really driving agency transformation and the five questions every CMO should be asking.

Real growth in wellness marketing (and life) comes from improving the routines we already have, not adding new ones.

Why doing good in marketing isn't a statement of values, it's in the everyday choices about partners, content, people and trust by Rasha Hamzeh

What does it take to build a marketing and communications function from nothing, earn the trust of sceptical senior leaders and turn a regional idea into a global benchmark?

Member Interview with Sara Mohsen, Founder & Marketing Strategist, The Nudge Co.

Member Interview with Rasha Rteil, Independent Marketing Growth Advisor