UAE

AI and the New Age of Marketing Leadership: Reputation at the Speed of Conflict

Jonathan Hirasawa Ashton explores how AI is transforming marketing leadership, blurring lines between creativity, compliance and accountability, and why tomorrow’s most trusted brands will treat governance as a creative advantage.
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Leadership at The Speed of Purpose: Leading at Speed Without Burning Out

In today’s fast-moving marketing landscape, true leadership isn’t about constant acceleration, it’s about setting a sustainable rhythm. This piece by Mia Esat explores how clarity, calm, culture, and purpose sustain performance at speed.
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Creative. To be or ever to be.

Amid rapid technological change, human qualities of authenticity, empathy and purpose remain the most valuable aspects of creativity, writes Vidya Manmohan, Founder of V4Good, advocating for meaningful work that respects craft and builds lasting positive impact.
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Beyond the Brands We Build: Why Personal Branding Matters More Than Ever

As marketers we spend our working lives shaping brands but building your own personal brand is every bit as important.
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Finding My Voice: What a Stammer Taught Me About Marketing

How a stammer made Rowena Pritchard become a better marketer. What she once thought of as a limitation she now sees as her hidden strength.
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How Living Brands are Winning in Today’s Attention Economy

In their latest piece of thought leadership, All About Brands explores the idea that the brands succeeding today are not static constructs or surface-level identities, but living, breathing beings – emotionally resonant, culturally attuned, and deeply human.
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THINK EQUAL: Powering Progress, Not Just Conversations

In the Middle East only a third of organisations have women in senior positions, THINK EQUAL was created to address this gender gap and drive meaningful change. The initiative runs workshops, events and leadership programmes all designed to encourage and support women in business and help them make it to top leadership roles.
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The Marketing Society GCC Awards 2025 Winners

This annual celebration honoured the most exceptional campaigns of the year, bringing together the brightest minds in the industry for an inspiring evening of recognition, insight, and celebration.
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Leadership Changes in GCC Region

Anouncing leadership changes across its Gulf Cooperation Council (GCC) operations, positioning the organisation for continued growth throughout the region.
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Three Strategic Lenses for Brand Evolution

I've learned that transforming a brand is both an art and a science. It isn't just about changing a logo or updating a website - it's about reimagining your organization's identity and communicating that evolution effectively.
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