This articles by Manesh Murthy explains how AI is triggering a shift in marketing, enabling smaller, smarter agencies to expand into full business impact while delivering faster, cheaper, and more integrated solutions.

This article looks at how AI is a curator of existing brand reputation rather than a creator, meaning organisations must focus on strengthening their external signals and test at scale to understand how they're being represented in AI outputs.

AI in CX should focus on adapting experiences to individuals in real time, not just automating content at scale, according to Darius LaBelle in this article.

In this article Ramblin' Chick's Ebaid Albast argues that AI shouldn’t be used to generate content, it should be used to pressure-test thinking, so humans can build sharper, more distinctive brands instead of faster, more forgettable ones.

Member Interview with Julia Galina, Chief Growth and Marketing Officer

In the race to move faster and do more, creativity is often what quietly shrinks first. This article from Layal Baaklini explores why that happens and how we as leaders can bring creativity back to full size. You’ll learn five simple ways to protect creative energy and help your team think bigger again.

Every marketing team uses AI now but what they actually do with it varies enormously. Most marketing leaders can't tell who's using it well and who's just typing into it as Cemre Akkaya explains.

At The Marketing Society’s Dubai anniversary, Christina Peyton shares insights from Sophie Devonshire, Mark Ritson and Amina Taher, reminding marketers to slow down and get the basics right. Start with diagnosis and strategy, build emotional memory, take pricing seriously, and use AI to support strong thinking, not replace it.

This think piece looks at how `Active Pulse' leadership is replacing the traditional top-down model with a curator-style approach where leaders stay close to the craft, amplify specialist talent and read market signals to drive creative excellence.

For 10 years, The Marketing Society UAE has united and uplifted marketing leaders across the region. From 50 founding members in 2016 to a thriving...