UAE
Member Interview with Elizabeth Sen
Member Interview with Elizabeth Sen, Founder, MoneyWorks for Women.
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The Boardroom Deficit: Why Leaders Trade Long-Term Equity for Short-Term Metrics
At the first UAE Fellows' Forum, senior leaders debated why the case for long-term brand investment keeps losing in the boardroom. Discover what they discussed along with their suggestions for what to do next.
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Why Ambition is Critical in the Era of AI
Prime Performance Labs' Jason Leavy on why ambition, alongside the human qualities of empathy, creativity, taste and judgement, will be critical to effective marketing leadership in the age of AI.
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Member Interview with Bia Assevero
Member interview with Bia Assevero, Strategist, Story Futurist and Founder, Klosis Consulting.
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The Marketing Society GCC Award Winners 2026
On Thursday 17 September 2026, the region's marketing leaders gathered at the Mandarin Oriental, Jumeira for the prestigious The Marketing Society GCC Awards.
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Who is driving agency transformation - the agency or the client?
What the PepsiCo media move reveals about who's really driving agency transformation and the five questions every CMO should be asking.
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The Routine that Needs 25 Hours in a Day
Real growth in wellness marketing (and life) comes from improving the routines we already have, not adding new ones.
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Doing Good in the World of Marketing
Why doing good in marketing isn't a statement of values, it's in the everyday choices about partners, content, people and trust by Rasha Hamzeh
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Seeing Is Believing
What does it take to build a marketing and communications function from nothing, earn the trust of sceptical senior leaders and turn a regional idea into a global benchmark?
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