The Tech Acceleration Showcase

STEP 1 – BOOK A TIME TO FIND OUT MORE

Book time with Alchemy Network to find out more. During this call, you will receive insights into what to anticipate, have the opportunity to ask any questions, and provide some background or context about your specifics;

- Provide a brief you’d like a response to.
- Share any interest areas or topics you’d like to be covered.
- Keep an open mind & be inspired with relevant tech solutions.

STEP 2 – BOOK A TIME THAT SUITS YOU FOR YOUR SHOWCASE

On your exploration call, Alchemy Network will agree a time that suits you for your first Tech Acceleration Showcase session

STEP 3 – SOLUTION SHARED

Alchemy Network will email two weeks before the session, providing details on the three proposed solutions. This provides the opportunity for you to review and suggest changes if needed and extend the invite to other team members who might benefit from joining the session.

STEP 4 – 1 HOUR ZOOM CALL

Join the one-hour session hosted by Alchemy Network, featuring three carefully curated tech solutions who each present for around 15 minutes. Explore ways to boost innovation, find inspiration, or enhance your educational journey to stay ahead of the curve!

WHO CAN BOOK THESE SESSIONS?

This programme is available exclusively to all members as part of your membership.

Creative Tech

There’s been an explosion in Creative Tech in recent years and we’ve been getting more and more requests to help marketing teams find tech to help them scale up and optimise content production without increasing headcount. This theme will focus broadly on technologies that can help improve creative optimisation (e.g. streamline production processes) and technologies that can improve creative effectiveness (e.g. improve the quality of creative output).

Artificial Intelligence

2023 was the year AI came of age. We were inundated with requests from brands to see AI technologies, and this hasn’t let up. Given the ‘Generative’ nature of AI there’s a bit of crossover with Creative Tech, but AI has such a broad appeal, it can be used across multiple niches, including media. This theme will focus on how AI can help generate content, improve creativity and plan & analyse media/content.

Audience Planning & Insight Gathering

This never goes out of fashion! There’s always a steady demand for innovations in the audience planning & insight gathering space. This theme will showcase new innovative solutions in market that are challenging some of the bigger, more established players in this space. Expect unique data-sets and methodologies and innovative approaches!

New Ad Formats & Channels

Many brands understand that ad-fatigue is a real problem. Consumers are bombarded with messages on a daily basis and achieving cut-through can be difficult. We all love the shiny new toy, and new ad formats & channels are a great way to help marketers stand out in a cluttered market. We will introduce you to a mixture of new ad-formats, channels and marketing approaches that can help their clients stand out from the crowd in 2024.

Data – 1st Party Data, Cookie-less & ID

Data is at the heart of what we do but accessing it can be difficult and making sense of it can be even harder still. Our Data Theme will connect you to new solutions that can help marketers make better decisions from their data with a particular focus across cookieless, gamification, ID and audience solutions.

Social Media

Although dominated by two or three large players, there are plenty of smaller, disruptive players innovating in this space. We can introduce you to businesses that are driving performance across organic and paid or simply improving the creative output of your social content.

Sustainability

Many of the brands on the programme are focused on better understanding the impact their marketing is having on society both at a physical level (e.g. carbon footprint of marketing campaigns) and at a ‘Purpose’ level (e.g. diversity of content). We can connect you with new technologies and solutions that can drive ESG goals in 2024.

Research & Strategy

Research has traditionally been dominated by a handful of big players, but the ‘Res-Tech’ space has expanded rapidly over the last 5 to 10 years. As a result, there are lots of innovative and disruptive tech solutions that can help you access research at the touch of a button and a fraction of the cost. Improving speed to market and strategic decision making. This theme will introduce you to some of the most innovative players in this space.

Omni-channel & Measurement

We live in an increasingly atomised media world. Developing, activating and measuring audiences is more complicated than ever. Our final theme is dedicated to uncovering technologies that can help you better navigate the Omni-channel challenge primarily through the lens of Pre-Planning & Measurement.

eCommerce & Retail Media

Advertisers have been trying to get closer to the point of purchase for years, and this rationale is at the heart of the recent explosion of Retail Media. Most of the tech solutions we come across broadly fit into two themes. a) tech that can help you maximise your investments across 3rd party marketplace and b) tech that can help you improve your owned commerce channels.