To mark the 40th anniversary of The Marketing Society Global Awards, we created a Time Capsule in 2025. We asked the brightest minds in the industry gathered at our Awards Ceremony, one simple question: which campaigns prove that marketing truly matters? From Sport England's This Girl Can to Nike Dream Crazy, three iconic campaigns from the 2010s and 2020s prove that the greatest marketing doesn't sell products, it shapes culture, identity and behaviour change.

To mark the 40th anniversary of The Marketing Society Global Awards, we created a Time Capsule in 2025. We asked the brightest minds in the industry gathered at our Awards Ceremony, one simple question: which campaigns prove that marketing truly matters? From Dove's Real Beauty Apple's iPod Silhouette, three iconic campaigns from the 2000s and 2010s prove that the greatest marketing doesn't sell products, it shapes culture, identity and drives the digital revolution.

To mark the 40th anniversary of The Marketing Society Global Awards, we created a Time Capsule in 2025. We asked the brightest minds in the industry gathered at our Awards Ceremony, one simple question: which campaigns prove that marketing truly matters? From Nike's Just Do It to British Airways' Face, three iconic campaigns from the 1980s and 90s prove that the greatest marketing doesn't sell products, it shapes culture and identity.

For over four decades, The Marketing Society Awards have illuminated marketing's true power - delivering measurable impact that transforms businesses, builds iconic brands and shapes communities.

At the 2025 The Annual Dinner, The Marketing Society guests voted Domino's Brand of the Year while Mark Given and Briar Reidy took home much coveted leadership awards.

Winning Brand of the Year is just about the most prestigious accolade for any team, this year we celebrate 17 years of the award and you can vote online now until November 19

At The 40th Annual The Marketing Society Awards night 1980s nostalgia was in the air and the brands that won big were those that created moments that made people feel seen, valued and a part of something bigger.

On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Not for Profit Marketing Highly Commended was A HEALTH WHODUNNIT: How a murder mystery drove thousands to local pharmacies for life-saving blood pressure checks

On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Transformation Highly Commended was Our CRM Transformation

On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Transformation Highly Commended was From nought to sixty