Noreen Nasralla

A UAE National strategic marketing visionary and board-level advisor with more than 23 years of transformational leadership in real estate, government, technology, and multinational enterprises. Noreen has consistently demonstrated the ability to redefine marketing as a governance-driven business enabler that enhances enterprise value, strengthens stakeholder trust, and drives sustainable growth.
Throughout her career, she has led the branding and communication strategies of some of the Middle East’s most iconic organizations and real estate portfolios, driving multi-billion AED asset positioning, investor attraction, and market differentiation. Her work spans from rebranding one of the world’s largest telecoms (Etisalat → e&) across 16 markets, to shaping national-level communication strategies for Abu Dhabi’s government entities, and to transforming destination marketing for leading real estate developers.
She combines corporate governance discipline with bold creativity, ensuring every marketing initiative is rooted in ESG, compliance, and investor confidence, while still capturing the imagination of buyers, tenants, and global stakeholders. Her expertise lies in building enterprise-wide marketing systems, embedding data-driven insights, and creating brand equity frameworks that directly contribute to revenue growth, asset valuation, and shareholder returns.
Recognized as one of the Top 100 Marketing Leaders in Asia and nominated among the GCC’s Most Influential Marketing Leaders.