With a background in advertising, in-house marketing and product development Rebecca joined Octopus 8 years ago to oversee its growth from fledgling UK energy company to global energy tech powerhouse. Octopus is now present in 18 countries, with over a dozen P&Ls and Rebecca sits across Product and Marketing obsessively maintaining the unique Octopus style - iteration and speed, all marketing developed in-house (from design and copy through to media booking) all whilst sitting side by side with operations and customer support (...if you haven’t talked to a customer this week, you’re not doing your job properly).
This session aims to explore the significance of differentiation and distinctiveness in carving out a unique space in the market
New for 2024, join us at the Marketing Society Scotland Changemakers Conference on 22 October.
Hear from the CEO and CMO of one of 2020's most successful challenger brands.