The people categories at our awards recognise the emerging and established leaders who are inspiring those around them to have positive impact on business success and social impact through their belief that marketing matters and by showcasing the impact that marketing can have.

We have two categories that are now open for entries The Inspirational Marketing Leader of the Year 2025 and The Future Marketing Leader of the Year 2025. Both awards will be presented at our Annual Dinner on 25 November 2025.

Full details for both categories can be found below, they are quick and easy to enter and the winners will be chosen by a panel of respected senior marketing leaders.

THE QUESTIONS

Q1. People Impact: How do you lead and inspire those around you to succeed?

Please think about how you ensure people around you want to come with you on the journey you have set? And how do you make them successful? Share an example of how you have inspired your direct team and/or people in the wider business.

(300 Words Max / Judges scoring: max 25 points)

Q2. Business Impact: What single business achievement are you most proud of in the last 12 months?

Please think about how this had significant and measurable impact on business growth. What were the results? Provide evidence to back up achievements, this can be the actual business results if a commercial project or the impact felt if an internal project.

(300 Words Max / Judges scoring: max 25 points)

Q3. Industry Impact: How do you elevate the marketing function?

Please think about how you personally champion the Marketing function this can be internally within your business or within the industry itself. Share an example from the last 12 months.

(300 Words Max / Judges scoring: max 25 points)

Q4. Cultural Impact: What do you believe Marketing’s role is in creating meaningful positive impact on society?

Please share an example or initiative from the last 12 months that has driven positive change and transformed the broader business through social responsibility, environmental sustainability, and/or ethical practices.

(300 Words Max / Judges scoring: max 25 points)

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THE QUESTIONS

Q1. LEADERSHIP: Tell us about a time where you have demonstrated your leadership skills and what your leadership style is.

Share an example of when you demonstrated leadership skills. What was your approach, what were your goals and how did your leadership impact those you worked with? (300 Words Max / Judges scoring: max 20 points)

Q2. CREATIVITY & STRATEGY: Tell us about a time when you have used both Creativity & Strategy in your work.

Share an example where you combined creative thinking with strategic decision-making to solve a business challenge and the results you achieved.

(300 Words Max / Judges scoring: max 20 points)

Q3. POSITIVE IMPACT: Tell us about a time when you have led with positive impact on those around you.

Share an example of how you have had a positive impact on those around you, what did you need to do, what if any were the challenges and what was the outcome.

(300 Words Max / Judges scoring: max 20 points)

Q4. COMMUNICATION: Tell us about your communication style.

Share an example that demonstrates how you've successfully influenced others or brought stakeholders along on a challenging initiative.

(300 Words Max / Judges scoring: max 20 points)

Q5. AMBITION: Tell us about a time when you set an ambitious goal and achieved it.

Share an example of when you set a challenging target or goal that others might have considered difficult to achieve. What was the goal, how did you approach it, and what was the outcome?

(300 Words Max / Judges scoring: max 20 points)

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