Simon is MD of MLP, one of the UK’s biggest rewards and loyalty businesses. Simon is also a fellow and marketer in residence at Lancaster University.

He is a self-confessed loyalty, rewards, and gamification geek with over 20 year’s marketing experience, both client and agency side, creating award-winning marketing campaigns and loyalty propositions for some of the world’s biggest brands.

Simon’s life mission is to 'create positive emotions' - as he believes that true loyalty (and profitability) comes from creating emotional connections and relationships with clients and customers– or, as he calls it “ Delighting Customers, Delivering Results.”.