Digital Day is back for 2023

Join us for a day of insightful talks, panel sessions and leading conversations. Digital Day Now & Next will inspire, challenge, motivate and connect members and non-members who all recognise the importance of successful digital in growing their business.

We will look at best practice and those doing brilliant work. We will discuss the future of digital in marketing, what’s next, the latest innovations and how to stay ahead of the game. As we all know, the constant innovation of technologies can create fantastic opportunities but also creates challenges, as we navigate the marketplace and try to find the right solutions for our businesses. With a broad range of experts and great speakers, we will cover multiple topics, exploring trends and what to look out for in the coming future. The day is designed to inspire and challenge you.

Many thanks to our joint headline sponsors Yahoo and Republic of Media for their support and to Bright Signals, our Creative Partner and curator of the Digital Underground.

SESSIONS

Tom Head, Web3
Topic: What the fuck is Web3?

This talk will give you a complete overview of Web3. It starts with some of the key drivers and a history of money over the last 5,000 years in under 5 minutes. Then the core elements of Web3 are explained in simple, easy to understand descriptions and analogies before we look at some real world use cases. At the end you will be able to explain Web3 to your friends over dinner and look like you know exactly what you're talking about.

Charlotte Williams, multi-award-winning entrepreneur and the founder of SevenSix Agency
Topic: What is inclusive marketing and how do you create an inclusive environment?

This session will help you understand diversity & inclusion and what it means for marketing. We will look at inclusive marketing strategy actions, creating inclusive content and how to create authentic connections with minority groups.

Nicole Christensen, EMEA Integrated Marketing Director at Bumble
Topic: The Bumble Journey

Nicole will share the Bumble journey so far and explore the challenges and opportunities of launching a tech brand in different markets globally. She’ll touch on their process for growth – how they identify potential markets and importantly how they successfully navigate the nuances of both tech and culture across multiple countries.

Aditya Kishore, Insight Director at WARC, part of the Ascential Group.
Topic: The Marketer's Toolkit

The Marketer’s Toolkit 2023 is your guide to focus, survive and thrive. It includes a series of reports aimed at helping you identify and focus on key areas of industry disruption, determine the most effective strategies, and benefit from arising opportunities. Adi will take a closer look at some of the five key trends highlighted in the Global Trends Report, analyse the threats, opportunities and best strategies to help you navigate 2023.

Jazz Thompson, Illustrator
Jazz will be illustrating throughout the event so do go and say hi! We will also have a chat with Jazz on stage about her work, some of the brands she works with and how NFTs and digital art are now very much part of the creative process.

Paddy Loughman, independent strategy consultant and speaker for Extinction Rebellion
Topic: The climate crisis and the positive actions agency leaders, brands and clients can take to move towards a greener future.

Paddy has spent the last decade working as a market researcher, innovation consultant, and brand consultant across a wide range of sectors, most recently as Strategy Director at Wolff Olins. He is now taking various steps to encourage action on the climate and ecological emergency, focused in particular on the role business and culture can play in transforming our prospects. This includes working with the Climate Champions Office within the UK Government and UNFCCC, the Environmental Funders Network, the Wellbeing Economy Alliance and Green Economy Coalition, Extinction Rebellion and Purpose Disruptors.

Breakout sessions – Tech Acceleration curated by The Alchemist Network
At these sessions, we will drill down into a bit more detail. We’ll explore the challenges and issues facing marketers and look at some of the possible solutions and how to identify what can help you do your job better.

Positive purpose
Technology has the power to enable companies to address pressing issues such as diversity, inclusivity and sustainability. By leveraging data analytics, artificial intelligence, and machine learning, companies can gain insights into their communications and identify areas for improvement; technology can be a powerful ally in helping marketers communicate in a more diverse, inclusive, and sustainable manner.

Targeting and attention: progression in how marketers target and engage audiences
Cookieless targeting and new forms of advertising are becoming increasingly important to marketing success, as the digital advertising landscape evolves to address growing concerns around privacy and user data protection, coupled with the ever increasing battle for attention and engagement. By embracing these changes and understanding the emerging options that exist, marketers can adapt to the shifting landscape of digital advertising and continue to drive success in their marketing efforts.

Protect & perform: surviving the ad budget squeeze
Fraud prevention, measurement, and optimization are critical to the success of digital advertising because they ensure that advertising budgets are being spent effectively and efficiently, and that the data used to inform decision-making is accurate and reliable. In a cost of living crisis for both companies and consumers, by leveraging technology that can help prioritize these areas, advertisers can ensure that their advertising budgets are being spent effectively and that they are getting the best possible return on investment.

WHAT ELSE?

Digital Underground
Sometimes looking to those individuals doing brilliant work is a great way to inspire and innovate. Scotland has a wealth of talented freelancers, creatives, musicians, artists and marketers producing some incredible work. At Digital Underground, you will have the chance to meet and hear from some of these inspiring individuals who probably aren’t on your radar but have a great story to tell and some cool stuff to share.

Digital Day App
This year, we have an app, to help you plan your day, find out more about our speakers and most importantly, network with other attendees.