THE 40TH ANNUAL AWARDS

The Marketing Society Awards are one of the longest-running marketing awards and champion the transformative power of marketing to drive business growth and positive societal change.

For four decades, our prestigious awards have showcased how strategic marketing excellence delivers measurable impact across businesses, brands, and communities, they prove why marketing matters. Our Awards recognise outstanding achievements in marketing leadership, creativity, and innovation. They provide compelling evidence of marketing's crucial role in building sustainable growth and creating value.

By celebrating and sharing these success stories, we inspire marketers globally while demonstrating to business leaders that marketing is a fundamental driver of business growth and commercial success. Our rigorous judging process evaluates entries based on business results, creative innovation, strategic thinking, marketing leadership and societal impact. This comprehensive assessment, refined over 40 years, has created an authoritative body of work that proves marketing's strategic value far beyond creative execution – it is a vital force in shaping business success and societal progress.

Register your interest here to access our Entry Kit.

CELEBRATING MARKETING IMPACT

  • Recognising the marketing that matters
  • Showcasing that marketing is the growth engine of business
  • Rewarding the marketers who drive business results
  • Celebrating the marketing driving the industry forward

Can you inspire a whole industry?

 

Our Partners
Thinkbox partner of The Marketing Society Awards

Timetable

Deadlines you need to know about:

  • Entries are now open
  • Early Bird deadline: Thursday 30 January
  • Main Entry deadline: Wednesday 19 February
  • First Extension: Wednesday 26 February *
  • Final Entry Deadline: Wednesday 5 March *
  • Judging day: Wednesday 2 April
  • Shortlist announced: Friday 4 April 
  • Awards Ceremony: Wednesday 9 July

*fees apply for extensions

Categories - find out more in our entry kit

Marketing craft & execution

These categories represent how marketing is done and the impact it has, these are the core functions of marketing that you will have used in your work.

The categories are:

  • Brand Communication (Small, Medium, Large)
  • Creative Strategy
  • Effective Use of Insight & Data
  • Marketing Innovation & Technology
  • Customer Engagement & Loyalty
  • Creative Use of Media
  • Best Content & Experience Creation
  • Global Marketing Excellence
  • Marketing Transformation

Business & Social Impact

These categories represent what marketing achieves in a broader sense, recognizing the work that affects the whole business or society for good.

The categories are:

  • Marketing For Positive Change
  • Not For Profit Marketing
  • Brand Transformation
  • Best Scale up Business
  • Marketing Excellence Legacy Brand
  • Business to Business Marketing (Small, Medium, Large)
  • Successful & Effective Partnerships

Marketing Leadership & Teams

These categories represent the people behind the marketing, recognising the teams and individuals that are driving the marketing industry forward.

The categories are:

  • Best Agency Team
  • Best Brand Team
  • Future Marketing Leader
  • Inspirational Marketing Leader
  • Outstanding Achievement in Marketing

Excellence Spotlight

This elite group of awards represents the pinnacle of marketing achievement, celebrating work that transcends category boundaries to set new standards of excellence.

The categories are:

  • Campaign of the Year
  • Most Iconic Marketing Strategy

Judges’ choice, cannot be entered directly:

  • Most Inspirational Story
  • Finance Directors Prize
  • Grand Prix 2025

HOW TO ENTER

Entry Process

  • Review all the categories and select the ones you wish to enter (remember you can enter multiple times)
  • Create an account on our awards submission platform
  • Complete all the core details & save (you can now come back to your entry whenever you wish to work on it)
  • Prepare your case study (There is no set format, it is up to you how you present and tell your story)
  • Make sure you have addressed the core points our judges want to hear about:
    • What were your aims & objectives?
    • What action did you take?
    • What were the achievements and impact made?
  • Gather any supporting evidence you want to submit
  • Log back into your account, upload your Case study and any supporting documents
  • Check all the core information is correct
  • Click submit & pay online
  • Sit back and relax and wait for the shortlist to be announced!

A few things to note:

All material will remain confidential to the judges who sign a confidentiality agreement.

Winning and highly commended cases will be published in The Marketing Society and on our partner’s website Warc.com and are included in our annual Transformation Report.

Entrants have the right to mark financial info or sensitive parts of their entry as ‘Not for publication’. This will, in all cases, be respected by the organisers.

The details you enter into the portal are the details we will use on any promotional material and indeed for engraving trophies should you win, so it is imperative that you include the correct information on your submission. Including listing everyone who needs to be credited and ensuring the entry title is how you will want it to be referred to. For example, if you call your entry ‘The Marketing Society Awards entry 2025’ this is what will be published.

ENTRY FEES

Entry Type Deadline Members Non-Members
Early Bird 30 January £395 + VAT £495 + VAT
Main Entry 19 February £454 + VAT £569 + VAT
First Extension 26 February £554 + VAT £669 + VAT
Final Extension 5 March £654 + VAT £769 + VAT

If you would like to find out more about membership of The Marketing Society and all the benefits it offers, please head over to our Join Us page.

2025 ENTRY KIT NOW AVAILABLE

Click the button below to access the Entry Kit

Want to talk through your submissions and best course of action?

You can let us know which categories you are thinking of entering and we can support you in the process - click the button below to fill out the form

WHY ARE AWARDS IMPORTANT?

Peer Recognition

Judged by an elite panel of the most experienced, respected marketers

Ammunition

Contribute to the wall of evidence of marketing’s effectiveness

 

The Marketing Society Awards Quotes

 

Kudos

Helps you retain the top talent and recognise achievement

Inspiration 

Drive the industry forward by sharing your story

 

The Marketing Society Awards Quotes

A WORD FROM SYL SALLER

What makes The Marketing Society Awards truly special is the calibre of our judging panel. Your entries will be seen by industry luminaries—leaders who have set the standard and redefined what’s possible in marketing. This is your chance to showcase your work on a global stage, inspire your peers, and prove why marketing matters more than ever.

So, I encourage you to seize this opportunity. Collaborate, reflect on your achievements, and share the stories that have made an impact. Let’s celebrate everything that is great about marketing and honour the visionaries who are shaping the future.

I look forward to seeing the brilliance you bring to the table.

- Syl Saller Chair of Judges for The Marketing Society Global Awards