Think pieces

When AI meets culture: Are Gen AI models truly multicultural?

Black and white illustration of a humanoid AI surrounded by colorful cultural symbols including a globe, speech bubble, scale, and abstract shapes.
AI has made significant strides in being multilingual, but can it ever be truly multicultural?

Why Marketing Matters

A mix of images and icons to do with marketing
We asked our Members a simple question: Why does marketing matter to you? And unsurprisingly, their answers were anything but. What emerged was a rich tapestry of insights that reveals modern marketing is a dynamic force that shapes how we connect, communicate and create change in our world.

Leading the Innovation Conversation: how to be a pioneering changemaker

front cover of Leading the innovation conversation report

We are delighted to partner with global advertising technology leader The Trade Desk on an important new report exploring the

SXSW London 2025: The Zeitgeist of the Beautiful Collisions

Deepak Chopra and guests at SXSW London 2025
From AI to psychedelics, brand love to sleep health -the maiden SXSW in London hit like a sugar rush. Member Tanvir Siddiqui gives his review of SXSW London 2025.

AI sludge is great soil for difference

Vintage science fiction illustration showing three humanoid figures walking on what appears to be an alien planet's surface
“There it is again, that funny feeling”, sings Bo Burnham in his Netflix comedy special, Inside, lamenting the sheer oddness of our tech-drenched world. Well, buckle up because we are heading into more funny feelings as AI makes whole brands feel like Arial font rendered in 8K. An article from BBH London

The Digital Day Series 2025: Global Marketing Insights

Panel Discussion at The Marketing Society Digital Day Scotland 2025

The Marketing Society's Digital Day Series 2025 brought together marketing leaders across five global hubs - Scotland, Singapore, UAE, England

One Night Brander or Loyalty Lover?

Marketing Lounge Partnership Partner of The Marketing Society
At The Marketing Society’s The Digital Day 2025, MLP's Sarah Turner and Simon Jamieson took to the stage to explore an increasing challenge for brands in the digital age…

Notes from The Digital Day England 2025

The Marketing Society Digital Day England 2025
Highlights and key take aways from The Digital Day England 2025 event

Differentiating in a sea of sameness and bagging a fl-amazing Golden Quarter

Very Christmas Advertising Campaign
Sannah Rogers reviews The Digital Day 2025 with an in depth appraisal of how Very successfully competes with the likes of Amazon and Shein using integrated digital and traditional media campaigns.

Kindness, Curiosity, and Connection

Venya Wijegoonewardene CSO at Spark Foundry UK
Q+A with Venya Wijegoonewardene CSO at Spark Foundry UK - her golden rules, her biggest influences and why she appeared at The Royal Courts of Justice.

The Digital Day Scotland 2025

glasgow science centre imax the digital day scotland 2025 from The Marketing Society

It was an uncharacteristically sunny day in Glasgow as I hopped off my train and headed to the very impressive

The Digital Day Scotland 2025

glasgow science centre imax the digital day scotland 2025 from The Marketing Society

It’s all too easy to get caught up in so much ‘doing’ that we have no time to think. Stuck

Future Leaders #2 Event Review

chris marsh speaking at future leaders event for The Marketing Society Scotland
I wasn’t sure what to expect from my first Future Leaders talk. Having only become a member of The Marketing Society earlier this year, I was still buzzing from my first event – Digital Day 2025 – the previous week and feeling inspired.

Keep your wellbeing battery fully charged at all times!

Source Canva Credit gitusik from Getty Images
Practising wellbeing techniques is good for our all-round health but keeping our wellbeing battery fully charged helps us perform at our very best.

What’s with all the overwhelm?

Person and notes
The true strength of our industry lies not in our ability to endure, but in our capacity to prioritise our well-being, challenge the status quo, and set boundaries that allow us to deliver work that is both impactful and sustainable. Emma Harris explains.

Taking the next step

Source Canva Credit Vadym Stepanchuk from Getty Images Pro
Anshika Tandon describes how The Global Leadership Mentoring Programme helped her take the next step in her leadership journey. Input from Jason Foo and Dino Myers-Lamptey resulted in an action plan and a renewed sense of purpose.

Having your cake and eating it too

Group of people in leadership coaching session
Leadership coach Mark Evans believes we are all prodigies of some sort; we just need to double down on our existing superpowers and re-frame our self-limiting beliefs. In this piece he explains that by focussing on what is available, natural, effortless and sustainable, and steering away from what is difficult, unnatural and exhausting to sustain we can have our cake and eat it too.

Our First Play Verto Pulse Survey is Now Live! Have Your Say

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Marketers need to build brand trust to deliver growth

Marketreach for The Marketing Society
Is your brand investing in trust as a business asset? Check out this new blog by Marketreach which reveals steps to strengthen trust in today’s challenging landscape

The Power of International Creativity

Publicis Approved Image
Diego Chicharro, Head of Effectiveness at Publicis London, explores how the latest marketing evidence applies to the long-standing global vs. local advertising debate and shares his perspectives on keeping the conversation alive.

Rethinking: Why Leadership Is No Longer About Titles

Source Canva Photo Credit Jacob Lund
What is leadership today? It's less about titles and where you sit in an organisation chart and more about engaging, inspiring and mobilising others around a shared vision. BASF's Jessica Schroeder explains.