We are delighted to announce the shortlist for The 40th Annual The Marketing Society Global Awards. After a live roll out on our LinkedIn page, you can now read the full list below.
Drum roll please…
For 40 years, The Marketing Society Awards have celebrated the power of marketing to drive growth, spark innovation and create meaningful change in society.
After a fantastic judging day held at Accenture Song, where our esteemed group of judges debated and cogitated the vast selection of entries received this year, we can now reveal our eagerly awaited shortlist for The Marketing Society Global Awards 2025.
Congratulations to all those shortlisted and thank you to our team of judges for their dedication to our Awards.
Register your interest in our 2026 Global Awards here.
THE SHORTLIST
🏆 Shortlisted in Brand Communication (Large £15m plus)
AMV BBDO and Currys plc
Saatchi & Saatchi and Waitrose & Partners
New Commercial Arts., Wavemaker, Kantar and Nationwide
The Gate London and The AA
The Gate London and The Very Group
BBH London, EssenceMediacom and Tesco
Saatchi & Saatchi and John Lewis & Partners
BBH, EssenceMediacom and Tesco Mobile
🏆 Shortlisted in Brand Communication (Medium £5m - £14m)
Ogilvy UK and Dulux
VCCP and Co-op
Pablo London and VisitBritain
The Gate London and SMARTY Mobile
🏆 Shortlisted in Brand Communication (Small - less than £5m)
VCCP, Electric Glue, Syrup, Big Fish, Sunny Side Up and Charlie Bigham
Leo Burnett (Belgrade) Serbia, Publicis Media Serbia, Zenith/Publicis Groupe Croatia and LEDO plus d.o.o.
🏆 Shortlisted in Creative Strategy
AMV BBDO and Currys
Ogilvy UK and Dulux
The Gate London and Very
MullenLowe UK, MullenLowe U.S., Weber Shandwick, Mindshare, ITB Worldwide, The Invaders and Knorr
The Gate London and SMARTY MOBILE
Sky UK
The Gate London and The AA
Motel, Four, Equator, Henka and HCA Healthcare UK
🏆 Shortlisted in Effective Use Of Insight & Data
RAPP & Ralph Lauren
Unisys
OMD UK and Barclays
The Big Window, Loop Horizon and Saga Cruises
🏆 Shortlisted in Customer Engagement & Loyalty, supported by The Marketing Lounge Partnership
Shell GO+ Rewards
The Gate London and SMARTY Mobile
the Big Window, LOOP HORIZON and Saga Cruise
🏆 Shortlisted in Marketing Innovation & Technology, supported by Accenture Song
BBH London and Audi
VCCP and Virgin Media O2
Union Direct and Scottish Widows
PA Consulting, PulPac and Diageo
🏆 Shortlisted in Global Marketing Excellence
Ogilvy UK and Coca-Cola
Grey London and Sensodyne
VML UK, OMG/PHD, DRUM, Bloomberg, Condé Nast, Vox and HSBC
🏆 Shortlisted in Best Content & Experience Creation, supported by Accenture Song:
AMV BBDO and Sheba Gravy Race
UM London and American Express
PDC & PCUK and Paddy Power
The Corner London and Toyota (GB) plc
MullenLowe Global, BIG Studios and Dorival, Bayer
Wieden+Kennedy London and Ford Motor Company
🏆 Shortlisted in Marketing for Positive Change
Ogilvy UK and My Life My Say
MG OMD and giffgaff
Uncommon Creative Studio and ITV
T&Pm and E45
MullenLowe Global, BIG Studios and Dorival, Bayer
VCCP, Cowry Consulting, Wavemaker, Good Relations and Keep Britain Tidy
Initiative and Bupa
PA Consulting, PulPac and Diageo
🏆 Shortlisted in Not for Profit Marketing
Ogilvy UK and My Life My Say
MullenLowe, Wavemaker and Department for Health and Social Care
MullenLowe, Wavemaker, Freuds+ 23red and Department for Health and Social Care
🏆 Shortlisted in Brand Transformation
Ogilvy UK and St. James’s Place
New Commercial Arts., Wavemaker, Kantar and Nationwide
The Gate London and The Very Group
VCCP and easyJet holidays
VCCP and Co-op
Neverland, Wavemaker, ATOG, ROAST and Rightmove
The Gate London and SMARTY Mobile
🏆 Shortlisted in Business to Business (Large - £15M Plus)
Unisys
Uncommon Creative Studio and Hiscox
Droga5 and Accenture Song
VCCP and Cadbury UK
🏆 Shortlisted in Best Brand Marketing Team
Monzo Bank
Paddy Power
easyJet
The Gleneagles Hotel Marketing Team
EY Global (EYGS LLP), Ogilvy, EssenceMediacom, Group SJR, Hogarth, VML, Freuds Group, Brandpie, The Assembly, Graham Fink and Mark Goodwin, Rankin, Jack Morton, Prosek, Northam Media, Ipsos and EY
🏆 Shortlisted in Creative Use Of Media
Droga5 and Accenture Song
C4 Studio, Uncommon and Monzo
VML UK, The Pharm and Boots
🏆 Shortlisted in Successful & Effective Partnerships
Wieden+Kennedy London and Malibu - Pernod Ricard
Ogilvy UK and Coca-Cola
Birds Eye UK & IE
Carlsberg Group Britvic, IM Agency Universal and Robinsons
WeAreFearless. , BETC, Wavemaker, Ketchum, Twelve Energy and Danone GetPRO
🏆 Shortlisted in Judges’ Choice - Most Inspirational Story
MullenLowe Global and Knorr
AMV BBDO and Currys plc
The Gate London and Very
MullenLowe, BIG Studios and Dorival, Bayer
MG OMD and giffgaff
🏆 Shortlisted in Judges’ Choice - Finance Directors Prize
Waitrose & Partners
VML UK, The Pharm and Boots
Unisys
Ogilvy UK and St James’s Place
AMV BBDO and Currys
THE CEREMONY
Join us at the Awards Ceremony to see who takes home the trophies and help us celebrate the very best in marketing.
Date: Wednesday 9 July
Time: 6.00pm - 11.30pm BST
Location: City Central at the HAC, London
Book your table here
Thanks to our partners
Headline Partner - Accenture Song
Partner - The Marketing Lounge Partnership
Supported by - Thinkbox and Creativebrief
If you are listed on the shortlist and have an issue with any of the references, please note we take this from the entries in the Awards Platform - any amends please email our Head of Brand and Communications - Thanks
Disclaimer: If you do not see a category you have submitted an entry for - there will be more news to come on these categories, watch this space…
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