Leadership

The Fellows Fundamentals: Market Research

As part of The Fellows Fundamentals series, Alex Batchelor takes an in depth look at market research. 
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The Fellows Fundamentals: The increased power of B2B marketing

As part of The Fellows Fundamentals series Kate Mackie looks at the rise in importance of B2B marketing today.
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The Trust Challenge: Why Trust and Relevance Go Hand in Hand

Former CMO of Boots and ISBA President Pete Markey shares his insights on how brand can earn and keep trust.
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The Fellows Fundamentals: Marketing Leadership

As part of The Fellows Fundamentals series Thomas Barta takes a detailed look at what marketing leadership is and what it isn't.
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Sky CEO Conversation: A Fireside Chat at Cannes

Our CEO Conversations event at Cannes 2025 featured Dana Strong CEO Sky. This piece brings you the key highlights of the event from Dana's fascinating leadership journey to her sage advice for aspiring leaders.
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The Fellows Fundamentals: Assessing Brand Performance

As part of The Fellows Fundamentals series the late Tim Ambler discusses the importance of measuring brand performance through non-financial metrics (brand equity) and not simply relying on financial measures like ROI. 
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The Fellows Fundamentals: Optimising a Brand Portfolio

As part of The Fellows Fundamentals series Ruth Saunders takes us through the steps of optimising a brand portfolio.
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The Fellows Fundamentals: Positioning - strategy not poetry

As part of the The Fellows Fundamentals series, Daryl Feilding takes us through the steps to write a positioning for your brand with real life examples
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Introducing: The Fellows Fundamentals

Chair of Fellows England and International, Chris Macleod introduces The Fellows Fundamentals series; what it's all about and how it can help marketers of all levels.
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A career MOT by four of the best mechanics in the business

Oliver Lester talks of the golden opportunity, The Global Leadership Mentoring Programme was for him
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