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Cannes 2025 Spotlight

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

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Marketing That Listens: Introducing Our Partnership with Play…

By Rachel Letham

We are thrilled to announce a strategic partnership with Play Verto, a pioneering social enterprise dedicated to transforming how we engage with communities and gather insights.

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Marketers need to build brand trust to deliver growth

Is your brand investing in trust as a business asset? Check out this new blog by Marketreach which reveals steps to strengthen trust in today’s challenging landscape

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The Power of International Creativity

By Diego Chicharro

Diego Chicharro, Head of Effectiveness at Publicis London, explores how the latest marketing evidence applies to the long-standing global vs. local advertising debate and shares his perspectives on keeping the conversation alive.

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Member Interview with Shauna Mahoney

Member Interview With Shauna Mahoney, Group Account Director, LIGHTBLUE

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Case studies

highly commended entry from Ogilvy and Mayor of London in the Marketing for Positive Change category from The Marketing Society Global Awards 2024

Behind the Scenes: Marketing for Positive Change

By Rachel Letham

Find out more about the highly commended entry from Ogilvy and Mayor of London in the Marketing for Positive Change category from The Marketing Society Global Awards 2024

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Creative Strategy winner from The Marketing Society Global Awards 2024

Behind the Scenes: Creative Strategy

By Rachel Letham

Find out more about the winning entry from Leo Burnett and McDonald's in the Creative Strategy category from The Marketing Society Global Awards 2024

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Behind the Scenes: Brand Communication (Medium)

By Rachel Letham

Find out more about the winning entry from Ogilvy and Dove in the Brand Communication (Medium) and Brand Purpose categories from The Marketing Society Global Awards 2024

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Podcasts

The Whole Marketer Ep145 - Marketing Culture with guest Abi…

Podcast

Episode #145. Marketing Culture is the holistic topic discussed in this episode, the what, how and why your marketing function works day-to-day.

Defining...

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In My Humble Opinion... There’s nothing more valuable than an…

Podcast

Welcome to “In my humble opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK that creates a space for marketing leaders to...

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The Marketing Playbook for a Circular Economy - Ready to be part…

Podcast

Round and round and round it goes, where it stops nobody knows… and that’s a really good thing if it means it doesn’t end up in the unmanageable waste landscape...

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Videos

The Annual Lecture 2025

The Marketing Society Annual Lecture 2025, featuring Alex Mahon, CEO of Channel 4 and a trailblazing leader in the media industry.

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Global Conversation: How CMOs can build Brands with Soul

In this insightful virtual session, Siew Ting Foo, veteran marketer and author of "Building Brands with Soul," shares a powerful framework for creating human-centered brands that drive growth and foster authentic connections.

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