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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Who is driving agency transformation - the agency or the client?

What the PepsiCo move proves

By Rasha Rteil

Cans in a factory
What the PepsiCo media move reveals about who's really driving agency transformation and the five questions every CMO should be asking.

Published on: 10 September 2026

Leading at the center

By Andy Goldberg

Sunlit Teamwork Around the Office Table
Why the today's most effective leaders aren't those who are out front, they are the ones leading from the middle. Andy Goldberg, Chief Marketing Officer, and Chair of The Marketing Society New York draws on his experience leading teams.

Published on: 10 September 2026

What Living and Working Across Cultures Taught Me About Marketing

By Helena Verellen

Global Traveler at Golden Hour
Lessons in the key to achieving great global marketing, wherever you go from Helena Verellen.

Published on: 10 September 2026

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Case studies

The Marketing Society Scotland Star Awards 2026: Leisure & Lifestyle

Gold Winners

Calmac Ferries
On 18 June 2026 at the Edinburgh Corn Exchange, The Marketing Society Scotland held its annual Star Awards, celebrating excellence across Scotland’s marketing community. Leisure & Lifestyle winners: Every Journey Starts a Story by Stand, CalMac

Published on: 2 July 2026

The Marketing Society Scotland Star Awards 2026: AI, Automation & Emerging Tech

Gold Winners

Tackling Pensions Apathy: AI Meets Vanity
On 18 June 2026 at the Edinburgh Corn Exchange, The Marketing Society Scotland held its annual Star Awards, celebrating excellence across Scotland’s marketing community. AI, Automation & Emerging Tech winners: Tackling Pensions Apathy: AI Meets Vanity by Union Group, Lloyds Banking Group

Published on: 2 July 2026

The Marketing Society Scotland Star Awards 2026: Drink

Gold Winners

Once Upon A time
On 18 June 2026 at the Edinburgh Corn Exchange, The Marketing Society Scotland held its annual Star Awards, celebrating excellence across Scotland’s marketing community. Drink Winners: Once Upon a Time In Scotland by Sunshine The Social Agency, Glenmorangie

Published on: 2 July 2026

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Podcasts

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Videos

AI Show & Tell with Fabian Roser

Woman choosing an idea out of many generated ideas

AI Show & Tell with Fabian Roser

Learning Lab: Is your Client-Agency relationship holding you back?

Gill Whitty-Collins and Nick Elliott

Learning Lab: Is your Client-Agency relationship holding you back?

A Call To Arms: Why Marketers Need To Know About Marketing

Mark Ritson and Sophie Devonshire

In this special session, Mark Ritson, founder of MiniMBA and one of marketing's leading commentators, challenges marketers to rethink the future of the profe

A Call To Arms: Why Marketers Need To Know About Marketing

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