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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

The Cannes Review 2026 - The Pre-review

By Julian Boulding

Julian Boulding's interim Cannes Review asks whether our industry's rush for scale has cost us what matters most. His verdict from the Croisette: Relationship Capital is the new competitive advantage.

The Insight - Coming out of Cannes 2026

A Learning Lab with LIONS

By Rachel Letham

Highlights and insights from Cannes Lions Wrapped Up with Paul Kemp-Robertson, David Tiltman and Chloe Markowicz of LIONS. The discussions centred on the pulling apart of what is uniquely human and what is uniquely machine, creators as long-term brand builders, and the growing consumer appetite for friction.

The New Golden Age Won't be Built Alone

By Sophie Devonshire

Marketing has a habit of looking backwards. Ask most marketers when the industry was at its best and they’ll point to the 1960s through to the 1980s. Big...

Case studies

The Red Pill Series: Your people are ready for AI but your organisation isn’t

By Joe Hildebrand

In Part 4 of the Red Pill series humari’s Joe Hildebrand explores what’s really blocking marketing teams from getting real value from AI - and it isn’t always fear.

The Marketing Society Scotland Star Awards 2026: Leisure & Lifestyle

Gold Winners

On 18 June 2026 at the Edinburgh Corn Exchange, The Marketing Society Scotland held its annual Star Awards, celebrating excellence across Scotland’s marketing community. Leisure & Lifestyle winners: Every Journey Starts a Story by Stand, CalMac

The Marketing Society Scotland Star Awards 2026: AI, Automation & Emerging Tech

Gold Winners

On 18 June 2026 at the Edinburgh Corn Exchange, The Marketing Society Scotland held its annual Star Awards, celebrating excellence across Scotland’s marketing community. AI, Automation & Emerging Tech winners: Tackling Pensions Apathy: AI Meets Vanity by Union Group, Lloyds Banking Group

Podcasts

Life Trends 2026: What it Means to Help People Feel Alive

https://podcasts.marketingsociety.com/episode/life-trends-2026-what-it-means-to-help-people-feel-alive 48,79 2026-05-04T20:35:00.000Z

The Whole Marketer Ep150 - AI for Marketers with guest Jeremy Connell-Waite

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep150-ai-for-marketers-with-guest-jeremy-connell-waite 41,40 2025-06-17T08:34:00.000Z

‘Navigating Greenwashing and Green Claims - 4-Part Mini Series’, Part 2 - Guy Parker, Chief Executive, Advertising Standards Authority (ASA)

In this episode, the second of our greenwashing mini-series we chat to Guy Parker, Chief Executive of the UK’s Advertising Standards Authority (ASA), about...

https://podcasts.marketingsociety.com/episode/navigating-greenwashing-and-green-claims-4-part-mini-series-part-2-guy-parker-chief-executive-advertising-standards-authority-asa 41.206421766666665 2025-04-04T07:10:00.000Z

Videos

In this Learning Lab, Paul Kemp-Robertson, David Tiltman and Chloe Markowicz from LIONS share the biggest creative and strategic takeaways from the Cannes Li

Learning Lab: The Insight - Coming Out of Cannes

Discover how marketing leaders are using AI in practice.

Show & Tell | AI in real-world marketing

Your Next Chapter | Choosing the Right Board Role with James Fairclough

How do you know if a board or trustee role is actually right for you?