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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

When Inclusion Meets Ambition: Lessons from Cannes Lions

By Ali Hanan

Cannes Lion 2026

Ambition in marketing isn't just about thinking bigger. It's about having the courage to challenge established thinking, create meaningful change and build...

Published on: 2 November 2026

Ambition: What Are You Really Reaching For?

By Yan Yi Chee

Girl reflecting on the possibilities she can take
What does ambition really mean to you? Explore how understanding your strengths, values and purpose can help you look beyond traditional measures of success and pursue what truly matters.

Published on: 2 November 2026

We launched a satellite and then built its market

By Mahesh Murthy

Satellite orbiting the earth
How AI is helping smaller businesses challenge industry giants, proving that ambition, expertise and smart content strategy can outweigh even the biggest marketing budgets.

Published on: 30 October 2026

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Case studies

The Marketing Society GCC Awards 2026: Sustainability

Rea Sea
On 17 September 2026, in Dubai, we celebrated The Marketing Society's 4th GCC Awards. Sustainability winner Sustainable Digital Marketing by AMAALA – Red Sea Global & Starcom KSA – Publicis.

Published on: 17 September 2026

The Marketing Society GCC Awards 2026: Marketing Innovation and Technology

World Health Expo
On 17 September 2026, in Dubai, we celebrated The Marketing Society's 4th GCC Awards. Marketing Innovation & Technology winner WHX Lead Scoring Automation: Accelerating Commercial Momentum by World Health Expo (WHX).

Published on: 17 September 2026

The Marketing Society GCC Awards 2026: Successful and Effective Partnerships

The Art of Connection by HSBC Banking Middle East & The Edge
On 17 September 2026, in Dubai, we celebrated The Marketing Society's 4th GCC Awards. Customer Experience winner Mercedes-AMG – Can't Explain It. Only Feel It. by Mercedes-Benz Cars Middle East, Team X Omnicom & RAPP MENA.

Published on: 17 September 2026

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Podcasts

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Videos

The Marketing Society GCC Awards 2026: Highlights

People holding the GCC Awards trophy

Relive the highlights from The Marketing Society GCC Awards 2026, held at Mandarin Oriental Jumeira, Dubai, on 17 September.

The Marketing Society GCC Awards 2026: Highlights

AI Show & Tell with Fabian Roser

Woman choosing an idea out of many generated ideas

What happens to marketing when AI can do the work?

AI Show & Tell with Fabian Roser

Learning Lab: Is your Client-Agency relationship holding you back?

Gill Whitty-Collins and Nick Elliott

In this Learning Lab, Gill Whitty-Collins and Nick Elliott explore what it really takes to build a thriving, productive client-agency partnership.

Learning Lab: Is your Client-Agency relationship holding you back?

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