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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Gen Z Doesn't Want Your Brand Story. They Want the Truth.

By David Ketchum

Speaker Megan Ho addressing the members at the Coffee & Conversation: Understanding and Reaching Gen Z intimate session
Marketers from luxury, FMCG, finance, B2B and agencies gathered for an open discussion on what it takes to engage Gen Z in today's fragmented media landscape. The conversation highlighted the growing importance of authenticity, niche communities and regional cultural influence, alongside practical lessons from brands successfully building trust with younger audiences.

Published on: 21 July 2026

A Practical Guide to Speaking the Language of the CFO

By Renaye Edwards

Collaborative meeting in a modern office
Ammunition's Renaye Edwards says the friction between marketers and CFOs stems from mismatched language and suggests seven ways to overcome this to think like a growth operator who partners with, rather than fights finance.

Published on: 20 July 2026

Sharing Mark Ritson's Mini MBA Programmes

MBA-level courses grounded in real commercial decision-making

Mark Ritson Mini MBA

The Marketing Society is delighted to introduce a new strategic partnership between The Marketing Society and the MiniMBA - created to help you and your team...

Published on: 15 July 2026

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Case studies

The Red Pill Series: Your people are ready for AI but your organisation isn’t

By Joe Hildebrand

Futuristic office with AI readiness plan
In Part 4 of the Red Pill series humari’s Joe Hildebrand explores what’s really blocking marketing teams from getting real value from AI - and it isn’t always fear.

Published on: 6 July 2026

The Marketing Society Scotland Star Awards 2026: Leisure & Lifestyle

Gold Winners

Calmac Ferries
On 18 June 2026 at the Edinburgh Corn Exchange, The Marketing Society Scotland held its annual Star Awards, celebrating excellence across Scotland’s marketing community. Leisure & Lifestyle winners: Every Journey Starts a Story by Stand, CalMac

Published on: 2 July 2026

The Marketing Society Scotland Star Awards 2026: AI, Automation & Emerging Tech

Gold Winners

Tackling Pensions Apathy: AI Meets Vanity
On 18 June 2026 at the Edinburgh Corn Exchange, The Marketing Society Scotland held its annual Star Awards, celebrating excellence across Scotland’s marketing community. AI, Automation & Emerging Tech winners: Tackling Pensions Apathy: AI Meets Vanity by Union Group, Lloyds Banking Group

Published on: 2 July 2026

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Podcasts

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Videos

A Call To Arms: Why Marketers Need To Know About Marketing

Mark Ritson and Sophie Devonshire

In this special session, Mark Ritson, founder of MiniMBA and one of marketing's leading commentators, challenges marketers to rethink the future of the profe

A Call To Arms: Why Marketers Need To Know About Marketing

The Global Conversation: Building World-Class Customer Experience with AI

Coding with a human touch

In this Global Conversation, Craig Inglis, Global Chair of The Marketing Society, is joined by Peter Cross, customer behaviour expert, retail consultant and

The Global Conversation: Building World-Class Customer Experience with AI

Learning Lab: The Insight - Coming Out of Cannes

Paul Kemp-Robertson, David Tiltman and Chloe Markowicz

In this Learning Lab, Paul Kemp-Robertson, David Tiltman and Chloe Markowicz from LIONS share the biggest creative and strategic takeaways from the Cannes Li

Learning Lab: The Insight - Coming Out of Cannes

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