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Leadership insights: Why purpose changes the way organisations lead

Lessons from a recent CEO Conversation

By Billie Wilson

Collaborative Meeting Around a Paper-Covered Table
A recent CEO Conversation event held under the Chatham House rule revealed important leadership lessons which can be applied to any organisation in any sector. Integrated Media Lead, Procter and Gamble’s Billie Wilson shares her thoughts.

Member Interview with Laurenz Koehler

Laurenz Koehler
Member Interview with Laurenz Koehler, Managing Partner Duxton Consulting Group.

Member Interview with Sara Mohsen

Sara Mohsen
Member Interview with Sara Mohsen, Founder & Marketing Strategist, Nudge Co.

Case studies

The Marketing Society Scotland Star Awards 2026: Leisure & Lifestyle

Gold Winners

Calmac Ferries
On 18 June 2026 at the Edinburgh Corn Exchange, The Marketing Society Scotland held its annual Star Awards, celebrating excellence across Scotland’s marketing community. Leisure & Lifestyle winners: Every Journey Starts a Story by Stand, CalMac

The Marketing Society Scotland Star Awards 2026: AI, Automation & Emerging Tech

Gold Winners

Tackling Pensions Apathy: AI Meets Vanity
On 18 June 2026 at the Edinburgh Corn Exchange, The Marketing Society Scotland held its annual Star Awards, celebrating excellence across Scotland’s marketing community. AI, Automation & Emerging Tech winners: Tackling Pensions Apathy: AI Meets Vanity by Union Group, Lloyds Banking Group

The Marketing Society Scotland Star Awards 2026: Drink

Gold Winners

Once Upon A time
On 18 June 2026 at the Edinburgh Corn Exchange, The Marketing Society Scotland held its annual Star Awards, celebrating excellence across Scotland’s marketing community. Drink Winners: Once Upon a Time In Scotland by Sunshine The Social Agency, Glenmorangie

Podcasts

Videos

In this special session, Mark Ritson, founder of MiniMBA and one of marketing's leading commentators, challenges marketers to rethink the future of the profe

A Call To Arms: Why Marketers Need To Know About Marketing

In this Global Conversation, Craig Inglis, Global Chair of The Marketing Society, is joined by Peter Cross, customer behaviour expert, retail consultant and

The Global Conversation: Building World-Class Customer Experience with AI

Discover how marketing leaders are using AI in practice.

Show & Tell | AI in real-world marketing