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Self reflection is the key to great leadership

By Anni Townend

Leadership thrives on reflection and understanding our strengths, knowing what we are like at our best and helping others to be their best, as Anni Townend explains.

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The Marketing Society Global Awards Judges Q&A

Part 1: Q&A with our 2025 Global Awards Judges

By Rachel Letham

Our 2025 Awards judges answer our questions on the importance of Awards, what they're looking for and what excites them about the future of marketing.

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Source Aston Martin via The Marketing Society event

How Aston Martin Aramco Formula One® Team is redefining

By Rachel Letham

We round up the key insights and lessons gleaned from the Connection & Conversations event: No ordinary team: Aston Martin Aramco Formula One® Team

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The A - D of digital trends The Marketing Society

The A to D of 2025 Trends

By Barry Fearn

The A - D of digital trends set to influence marketing in 2025 - an in depth look at the pros and cons and how they'll affect businesses and brands.

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The Marketing Society Triad Member Content

Top 9 Marketing Trends 2025

By Martin Krajniak

Nine key trends are set to shape marketing in 2025 but rather than chasing each one down select only those that genuinely align with your own brand's DNA

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Case studies

The Marketing Transformation Report 2024

The 2024 Marketing Transformation Report in partnership with Accenture Song - Lessons from The Marketing Society Awards

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The annual B2B marketing effectiveness barometer

The report set out to uncover what makes an effective B2B marketer, and what separates the best in this field from the rest, and it delivered some surprising findings. Over 800 B2B marketers were surveyed from across the US, UK, Germany and Australia.

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Podcasts

Episode 7: The power of entrepreneurial thinking for brands:…

Podcast

In this episode, the seventh in our series on Entrepreneurial Thinking, host Ruth Fittock speaks to Holly Rix, Marketing Director at Typhoo Tea. In the last 6...

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Episode 6: The power of entrepreneurial thinking for brands: Bold…

Podcast

In this episode, the sixth in our series on entrepreneurial thinking, host Ruth Fittock interviews Amelia Christie-Miller, the founder & CEO of Bold Bean co. -...

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Episode 91: Leadership can happen anywhere… with Professor Chris…

Podcast

It’s the final episode in our mini-series on sustainable leadership and in this episode we’re joined by Professor Chris Marquis. Chris talks to us about his...

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