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Cannes 2025 Spotlight

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

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Marketing That Listens: Introducing Our Partnership with Play…

By Rachel Letham

We are thrilled to announce a strategic partnership with Play Verto, a pioneering social enterprise dedicated to transforming how we engage with communities and gather insights.

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

The Power of International Creativity

By Diego Chicharro

Diego Chicharro, Head of Effectiveness at Publicis London, explores how the latest marketing evidence applies to the long-standing global vs. local advertising debate and shares his perspectives on keeping the conversation alive.

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Aston Marting The Marketing Society Event 2025

Even F1 Teams trust in performance, and attribute only where…

By Mark Hull

Mark Hull shares his experience of our Connections & Conversation event at Aston Martin Formula 1

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Tackling Tumult: Responding to Today’s Marketing Turbulence

By Allyson Stewart-Allen

Global business challenges require "both/and" thinking to balance competing tensions rather than solving isolated problems.

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Case studies

The Marketing Transformation Report 2024

The 2024 Marketing Transformation Report in partnership with Accenture Song - Lessons from The Marketing Society Awards

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The annual B2B marketing effectiveness barometer

The report set out to uncover what makes an effective B2B marketer, and what separates the best in this field from the rest, and it delivered some surprising findings. Over 800 B2B marketers were surveyed from across the US, UK, Germany and Australia.

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Podcasts

The Whole Marketer Ep141 - Owning your Marketing Career with…

Podcast

Episode #141. Today’s personal understanding topic is about owning your marketing career so that it is fulfilling to you, and the steps you can take to be...

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The Whole Marketer Ep140 - Marketing Excellence with guest Sue…

Podcast

Episode #140. We’re starting the new year with a technical topic on Marketing Excellence, to inspire and empower high performance for all marketing leaders and...

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The Whole Marketer Ep139 - Personal Understanding with guest…

Podcast

Episode #139. Today’s focus is on Personal Understanding, which is a fundamental pillar of the Whole Marketer philosophy and what we believe is the key to...

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Videos

The Annual Lecture 2025

The Marketing Society Annual Lecture 2025, featuring Alex Mahon, CEO of Channel 4 and a trailblazing leader in the media industry.

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Global Conversation: How CMOs can build Brands with Soul

In this insightful virtual session, Siew Ting Foo, veteran marketer and author of "Building Brands with Soul," shares a powerful framework for creating human-centered brands that drive growth and foster authentic connections.

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