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The Marketing Society at Cannes 2025

Cannes 2025 Spotlight

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

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Source: Unsplash Credit : Joshua Earle

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Digital Advertising - Source Canva metamorworks from Getty Images Pro

How Your Digital Advertising Money Is Being Wasted

By Tomek Nowobilski

Digital advertising is full of costly inefficiencies but by investing in fraud detection, transparent reporting, meaningful KPIs, better data utilisation, and strategic automation oversight, marketers can make every dollar spent, count.

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Source Canva CasPhotography from Getty Images

Giving the empty chair a voice

By Marcos Angelides

Thanks to AI we can now give Jeff Bezos's empty chair a voice via AI personas. While seen by many as a game-changer, its effectiveness lies in thoughtful application says Marcos Angelides.

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The A - D of digital trends The Marketing Society

The A to D of 2025 Trends

By Barry Fearn

The A - D of digital trends set to influence marketing in 2025 - an in depth look at the pros and cons and how they'll affect businesses and brands.

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