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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

How Your Digital Advertising Money Is Being Wasted

By Tomek Nowobilski

Digital advertising is full of costly inefficiencies but by investing in fraud detection, transparent reporting, meaningful KPIs, better data utilisation, and strategic automation oversight, marketers can make every dollar spent, count.

Giving the empty chair a voice

By Marcos Angelides

Thanks to AI we can now give Jeff Bezos's empty chair a voice via AI personas. While seen by many as a game-changer, its effectiveness lies in thoughtful application says Marcos Angelides.

The A to D of 2025 Trends

By Barry Fearn

The A - D of digital trends set to influence marketing in 2025 - an in depth look at the pros and cons and how they'll affect businesses and brands.

Podcasts

Episode 97: Sustainability and AI - Friends or Foes? with tech futurist, Dan Södergren and sustainability pro, Russ Avery

“The more people bring AI in-house the better it will be for the environment”…

“You’ve got to spend the money to take advantage of the opportunity – and you...

https://podcasts.marketingsociety.com/episode/episode-97-sustainability-and-ai-friends-or-foes-with-tech-futurist-dan-sodergren-and-sustainability-pro-russ-avery 66.98753741666667 2025-02-06T07:30:00.000Z

The Whole Marketer Ep130 - Being Human with guest Dom Dwight

Episode #130. Season 8 begins with a soft skill on being human and the importance of ‘humanness’ particularly for marketing leaders - being authentic, honest...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep130-being-human-with-guest-dom-dwight 41.35235971666667 2024-09-17T06:00:00.000Z

Purpose driven digital - optimising your web presence with Sepas Seraj, Founder - Pixeled Eggs

“There's something like 7.5 million data centers around the world now, and most of them are still powered by coal and gas. One of the easiest things you can do...

https://podcasts.marketingsociety.com/episode/purpose-driven-digital-optimising-your-web-presence-with-sepas-seraj-founder-pixeled-eggs 32.8842449 2024-08-01T06:42:00.000Z