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Cannes 2025 Spotlight

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

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Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Artificial Intelligence as a Cultural Storyteller Source Cigdem Oztabak

Leveraging AI-Generated Folklore to Create Authentic Brand…

By Cigdem Oztabak

Using AI to blend cultural traditions with innovation enables brands to create narratives that resonate across generations and geographies honouring the past while anticipating the future.

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The Future of Retail, Ecommerce, and Consumer Experiences

Industry leaders give their thoughts on how to navigate change in a rapidly evolving world of retail and commerce

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Navigating Common B2B Search Marketing Challenges

By Lydia Goonetillake

Search marketing is increasingly complex, particularly for B2B brands. This article reveals the most common search marketing challenges and strategies to overcome them.

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Podcasts

Balancing the basics & transformation in data driven…

Podcast

Find out why Foundation & Transformation together move the needle for data driven marketers, from Global VP Digital & e-Commerce of Mars Pet Nutrition...

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Switching from radio to digital through favourite content

Podcast

Driving radio listeners to digital content is easy if you understand their drivers. For Idil Cakim, Senior Vice President, Research and Insights at Audacy, Inc...

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AI & Content Creation for All Marketers

Podcast

Bimbo Bakeries USA's Senior Director of Media, Analytics and Content, Marie Casimir Fallon, believes in the power of AI to boost capabilities for low-budget...

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