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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Cannes 2024 Spotlight

Join us for an unforgettable week of networking, insights, and inspiration in Cannes.

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Impact Lens: What Shaped our thinking

As we gear up for our annual conference, centred around this pivotal theme, we sought insights from our esteemed members on a critical question...

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Esports stadium provided by Design Bridge and Partners

As the gaming market continues to surge, esports stands at a…

By Mike Woolston

While the popularity of esports remains strong, its growth has started to plateau. To keep thriving it must continuously innovate and improve product quality.

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Source Canva busracavus from Getty Images Signature

Enrage or Engage: Navigating the Paradox of Digital Advertising

By Frank Cheng

Striking the right balance between engaging customers and not enraging them with endless, intrusive adverts is something marketers must work hard at. Frank Cheng offers 6 useful tips to getting it right.

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Podcasts

Balancing the basics & transformation in data driven…

Podcast

Find out why Foundation & Transformation together move the needle for data driven marketers, from Global VP Digital & e-Commerce of Mars Pet Nutrition...

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Switching from radio to digital through favourite content

Podcast

Driving radio listeners to digital content is easy if you understand their drivers. For Idil Cakim, Senior Vice President, Research and Insights at Audacy, Inc...

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AI & Content Creation for All Marketers

Podcast

Bimbo Bakeries USA's Senior Director of Media, Analytics and Content, Marie Casimir Fallon, believes in the power of AI to boost capabilities for low-budget...

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