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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Navigate: Now & Next 2026 Dubai

Highlights and insights from Navigate: Now and Next 2026 Dubai. Building AI capability, not renting it. The discussions centred on listening before creating, with social intelligence, agentic operating systems and brand memory identified as the foundation no tool alone can replace. The emphasis was on personalisation over averaging, premium environments outperforming generic reach, and the traditional funnel giving way to single-moment, creator-led journeys, with marketing success increasingly dependent on judgement and structure rather than the technology itself.

In a world where everyone has AI, what becomes valuable?

By Noura Haggag

Reflecting on Navigate Now and Next Dubai, Noura Haggag argues AI makes execution easy but scales whatever you give it, including poor positioning. As building gets simpler, judgement and market context matter most.

Average Just Became AI. Excellence Didn't

A review of Navigate Now and Next Dubai 2026

By Neda Lazic

Reflecting on Navigate Now and Next in Dubai, Neda Lazic argues AI makes access easy but not excellence: trust, judgement and storytelling remain the real differentiators, and marketing has always just been matchmaking.

Case studies

The Marketing Society Global Awards 2026: Growth through Innovation & Technology

On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards.Growth through Innovation & Technology - Supported by Marketing Lounge Partnership - Get Out There - a new creative strategy that landed big results by easyJet & VCCP ZAG

The Marketing Society Global Awards 2025: Marketing Innovation and Technology (Highly Commended)

On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Innovation and Technology Highly Commended was Audi Match, How we helped prospective car buyers find their perfect Partner

Podcasts

Unlock the Secrets of Experiential Ecommerce with Citi AVP - Marketing Varun Ravichandran

Step inside the marketing strategies of Citi's Varun Ravichandran and discover how to turn your customers into enthusiastic members of your brand story. Get...

https://podcasts.marketingsociety.com/episode/unlock-the-secrets-of-experiential-ecommerce-with-citi-avp-marketing-varun-ravichandran 21:37 Mon, 16 Jan 2023 16:41:00 +0000

How to succeed in your go-to-market strategy with Megadog's Barney Worfolk Smith

Barney Worfolk Smith thinks start-ups get it wrong when they let their go-to-market process become diluted as they grow. Thinking, planning and doing all need... https://podcasts.marketingsociety.com/episode/how-to-succeed-in-your-go-to-market-strategy-with-megadogs-barney-worfolk-smith 20:39 Tue, 26 Jul 2022 11:45:00 +0100

Videos

This is playlist of the sessions from The Marketing Society’s Digital Day 2025—a bold, brilliant gathering of changemakers, tech experts and marketing minds,