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The Marketing Society Changemakers Conference Dubai 2024

The Changemakers Impact Conference | Review | UAE

By Ananda Shakespeare

A conference that broke away from conventional formats. The day was hosted dynamically, with a mix of engaging speakers and varied formats that kept the audience energised.

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Profit Ability 2: The new business case for advertising

Thinkbox has launched their latest award-winning advertising effectiveness study. The main finding? All forms of advertising pay back.

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Make sustainable, diversity-driven advertising a reality with…

By Glyn Shadwell

With issues such as climate change, racial inequality, and corporate good being thrust into the limelight, it’s time that brands start listening to their audience.

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Source: Pexels, Credit: Dan Cristian Paduret

Spotlight on creative: Four steps to optimising your online…

By Glyn Shadwell

With more and more marketers scrambling to reach new audiences and develop cookieless solutions, some seem to have forgotten what’s right under their nose.

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Marketing in the metaverse: four innovative use cases

By Glyn Shadwell

The metaverse is arguably the buzzword of 2022. It’s been making waves across the advertising industry for its potential to engage customers in totally new ways.

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