In times of change, it is nothing to fear. It is an opportunity where the cream of the crop rises to the top and I strongly believe AI will see marketers up their professional game.

With issues such as climate change, racial inequality, and corporate good being thrust into the limelight, it’s time that brands start listening to their audience.

With more and more marketers scrambling to reach new audiences and develop cookieless solutions, some seem to have forgotten what’s right under their nose.