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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Entertainment as potential remedy to attention deficit in advertising

Offering high-attention experiences that combine with strong positive emotions.

By Rohan Lightfoot

Iciri Rai offers advice for brands new to entertainment partnerships on how major brands are using entertainment to create high-attention....

Is your brand suffering from an attention deficit?

By Rohan Lightfoot

Digital dominance creates attention deficit; entertainment might restore advertising effectiveness. Let's look at the problem first

Navigating the paradox of digital advertising: Is It annoying?

Brands that strike the right balance between leveraging tech and maintaining a human touch will be the ones to win over consumers. Insider's innovative solutions can help brands navigate this complex space turning digital advertising challenges into opportunities for growth.