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Self reflection is the key to great leadership

By Anni Townend

Leadership thrives on reflection and understanding our strengths, knowing what we are like at our best and helping others to be their best, as Anni Townend explains.

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The Marketing Society Global Awards Judges Q&A

Part 1: Q&A with our 2025 Global Awards Judges

By Rachel Letham

Our 2025 Awards judges answer our questions on the importance of Awards, what they're looking for and what excites them about the future of marketing.

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Four steps to measurement and attribution in a post-cookie world

By Glyn Shadwell

Today we’ll be taking a closer look at four cookieless ways you can track attribution across your marketing funnel.

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Source: Unsplash, Credit: Vyshnavi Bisani

Building audiences in a cookieless world: five steps to success

By Glyn Shadwell

Innovative new solutions don’t just provide a method for building audiences in a post-cookie world - they also build consumer trust and open up entirely new marketing possibilities.

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Source: Pixabay, Credit: Karolina Grabowska

Six innovative eCommerce trends to watch in 2022

By Glyn Shadwell

To stand out above the rest, e-commerce businesses need to innovate. They need to carve out experiences that take every single customer touchpoint into consideration.

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