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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The role of media during Ramadan

a report from The Trade Desk

Global research by The Trade Desk on Ramadan
Global research by The Trade Desk has revealed compelling insights into how technology and media consumption are reshaping Ramadan traditions across the Middle East,

Published on: 13 February 2025

Entertainment as potential remedy to attention deficit in advertising

Offering high-attention experiences that combine with strong positive emotions.

By Rohan Lightfoot

Source Pexels Credit Pixabay
Iciri Rai offers advice for brands new to entertainment partnerships on how major brands are using entertainment to create high-attention....

Published on: 8 November 2024

Is your brand suffering from an attention deficit?

By Rohan Lightfoot

Source Istock Credit Charday Penn
Digital dominance creates attention deficit; entertainment might restore advertising effectiveness. Let's look at the problem first

Published on: 12 September 2024

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