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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Make sustainable, diversity-driven advertising a reality with technology

By Glyn Shadwell

Source: Pexels, Credit: pixabay
With issues such as climate change, racial inequality, and corporate good being thrust into the limelight, it’s time that brands start listening to their audience.

Published on: 11 January 2023

Spotlight on creative: Four steps to optimising your online content

By Glyn Shadwell

Source: Pexels, Credit: Dan Cristian Paduret
With more and more marketers scrambling to reach new audiences and develop cookieless solutions, some seem to have forgotten what’s right under their nose.

Published on: 11 January 2023

Marketing in the metaverse: four innovative use cases

By Glyn Shadwell

Source: Pexels, Credit: geralt
The metaverse is arguably the buzzword of 2022. It’s been making waves across the advertising industry for its potential to engage customers in totally new ways. 

Published on: 14 November 2022

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