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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Cannes 2024 Spotlight

Join us for an unforgettable week of networking, insights, and inspiration in Cannes.

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Sir Martin Sorrell Sundowner session in Cannes 2024

Under the Spotlight with Sir Martin Sorrell at Cannes 2024

Insights and anecdotes from an intimate conversation with a true titan of our industry.

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One Thing Leads to Another: The Marketing Attention Rub

As we navigate the ever-evolving landscape of consumer attention, understanding the "attention rub" could be the key to creating more effective, integrated marketing campaigns.

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David Haigh Fellow of The Marketing Society

Brand valuation is a powerful tool connecting marketing and finance, enabling marketers to quantify and leverage brand value for strategic advantage. Understanding and applying its principles is key for long-term growth and brand equity.

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Podcasts

Episode 90: Leadership - The Power of Mobilising your Employees…

Podcast

As we continue to discuss and explore the role of leadership in our ‘Sustainable Leadership’ mini-series, what better than to gain the viewpoint from someone...

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The Whole Marketer Ep121 - Psychological Biases with guest…

Podcast

Episode #121. Today’s episode is a technical skill on psychological biases, where we’ll discuss the patterns found in decision-making that marketers can use to...

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Switching from radio to digital through favourite content

Podcast

Driving radio listeners to digital content is easy if you understand their drivers. For Idil Cakim, Senior Vice President, Research and Insights at Audacy, Inc...

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