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The Marketing Society Changemakers Conference Dubai 2024

The Changemakers Impact Conference | Review | UAE

By Ananda Shakespeare

A conference that broke away from conventional formats. The day was hosted dynamically, with a mix of engaging speakers and varied formats that kept the audience energised.

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Profit Ability 2: The new business case for advertising

Thinkbox has launched their latest award-winning advertising effectiveness study. The main finding? All forms of advertising pay back.

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Source Canva Credit Chaofann from Getty Images

Three Strategic Lenses for Brand Evolution

By Adam Breedon

I've learned that transforming a brand is both an art and a science. It isn't just about changing a logo or updating a website - it's about reimagining your organization's identity and communicating that evolution effectively.

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Scott Morrison Fellow of The Marketing Society

Fellows Interview with Scott Morrison

Fellows interview with Scott Morrison founder at the Boom!

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Navigating Common B2B Search Marketing Challenges

By Lydia Goonetillake

Search marketing is increasingly complex, particularly for B2B brands. This article reveals the most common search marketing challenges and strategies to overcome them.

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Case studies

The Marketing Transformation Report 2024

The 2024 Marketing Transformation Report in partnership with Accenture Song - Lessons from The Marketing Society Awards

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The annual B2B marketing effectiveness barometer

The report set out to uncover what makes an effective B2B marketer, and what separates the best in this field from the rest, and it delivered some surprising findings. Over 800 B2B marketers were surveyed from across the US, UK, Germany and Australia.

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Podcasts

Episode 7: The power of entrepreneurial thinking for brands:…

Podcast

In this episode, the seventh in our series on Entrepreneurial Thinking, host Ruth Fittock speaks to Holly Rix, Marketing Director at Typhoo Tea. In the last 6...

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Episode 6: The power of entrepreneurial thinking for brands: Bold…

Podcast

In this episode, the sixth in our series on entrepreneurial thinking, host Ruth Fittock interviews Amelia Christie-Miller, the founder & CEO of Bold Bean co. -...

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Episode 91: Leadership can happen anywhere… with Professor Chris…

Podcast

It’s the final episode in our mini-series on sustainable leadership and in this episode we’re joined by Professor Chris Marquis. Chris talks to us about his...

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