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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

The Trust Challenge: Cloudy, with a chance of credibility

By Johnny Winn

Virgin Media O2's Johnny Winn on why understanding your audience is key to marketing trust.

The Trust Challenge: How marketers can build and measure trust

By Richard Bowden

No7 Beauty Company's Richard Bowden examines the key areas of marketing trust: consistency, authenticity, transparency and growth impact.

The Trust Challenge: Building trust in a cynical landscape

By Abigail Dixon

As marketing leaders building trust is essential but trust only happens when three key elements are in place, authenticity, ability and empathy, as Abigail Dixon explains.

Case studies

Podcasts

The Whole Marketer Ep135 - Effective copywriting with guest Dave Harland: How to write better, brilliant copy

Episode #135. Today’s topic is a technical skill on copywriting and its critical role in driving action and building brand trust.

Joining Abby to discuss is...

https://podcasts.marketingsociety.com/episode/episode-135-effective-copywriting-with-guest-dave-harland-how-to-write-better-brilliant-copy 44.22626458333333 2024-10-22T06:00:00.000Z

The Whole Marketer Ep134 - Agency partnerships with guest Richard Robinson

Episode #134. Today’s topic is Agency Partnerships – what makes a great client-agency relationship and perspective from both sides of the fence.

Joining Abby...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep134-agency-partnerships-with-guest-richard-robinson 48.73325833333333 2024-10-15T06:00:00.000Z

Episode 90: Leadership - The Power of Mobilising your Employees and Key Stakeholders to drive Impact and Progress, with Kevin Dunckley, CSO, HH Global

As we continue to discuss and explore the role of leadership in our ‘Sustainable Leadership’ mini-series, what better than to gain the viewpoint from someone...

https://podcasts.marketingsociety.com/episode/episode-90-leadership-the-power-of-mobilising-your-employees-and-key-stakeholders-to-drive-impact-and-progress-with-kevin-dunckley-cso-hh-global 36.154340133333335 2024-10-14T14:49:00.000Z