Equity, Diversity and Inclusion

Diversity is a fact, inclusion is a choice.

Here at The Marketing Society, we are a global community of smart marketing leaders. We strive to create a safe space of belonging; to foster authentic conversations and celebrate perspectives and stories from all walks of life. We’re here to support our members by connecting them to the right people and resources so that together, we can create an inclusive world for all.
 

Latest: Partnerships and Initiatives
 

Cephas Williams’ Black British Network
At our Brave Get Together 2020, Cephas Williams shared his commitment to creating more opportunity for the UK's Black population. This began with his Letter to Zion - a open message penned to his infant son, with hopes of a better future and his aims to ensure it  Cephas' goal is to rally major companies and businesses to come together for the advancement of the UK's black community, and to offer this community a platform to be heard.

The BBN is initially launching as an organising body that will provide Black British professionals and the wider black community with a united voice, regarding business and economic advancement in the UK. 

Read Cephas’ Letter to Zion | Join the Black British Network
 

Black Representation in Marketing (BRiM) 
BRiM is a new cross-industry initiative that aims to improve the representation of Black people in marketing. Supported by the Advertising Association, and developed in partnership with some of the world’s largest advertisers and agency partners, leading members of the Black community and DE&I experts, BRiM provides guidance for how the entire industry can support the fair representation of Black people in marketing.

Join the community and access the BRiM Framework here. If you missed the launch event, catch up here.
 

#NoTurningBack
NoTurningBack2020’s goal is for 20% of all marketing and communications professionals to come from a black, Asian, minority ethnic background. And for this 20% to stay in our industry until they reach the very top jobs.

This initiative was co-founded by Fellow of The Marketing Society Adrian Walcott and was launched at Google’s offices in July 2016, with a simple mission to increase the number of people from black, Asian, minority ethnic backgrounds working and having successful careers in the marketing and communications industry.

In January 2021, NTB2020 launched a UK wide Careers Outreach programme to schools, universities and colleges to engage with and encourage more 17-24 years olds from black, Asian, minority ethnic communities and from lower socio-economic backgrounds to consider careers in our sector.

Find out how you can get involved and learn more about their commitment to our community here. 
 

Learn from the Experts

Latest: Resources
 

Pride Month Branding: A How-to Guide
Each year, brands are increasingly jumping on the Pride bandwagon—seeking to promote themselves as allies but with varying success. Here are some rules of thumb that have served brands well in recent years.
 

Black Lives Matter: Brands Who Are Doing It Right
As a brand, how do you participate in Black Lives Matter meaningfully and create change? We look to the brands making clear statements and helpful commitments for guidance – here are some ideas of where to start.
 

What Does D&I In 2021 Look Like For Adland?
2020 was a wake-up call, following the murder of George Floyd and countless other African-Americans. Many in Adland used their platform to speak up and change society. VCCP's D&I Collective share their highlights.

 

Support and Share

We know that we are not alone in the fight for equity, diversity and inclusion and that many of our members are already doing great work. If you have any initiatives or information that you would like us to share, contact us at [email protected]