• Entries open - w/c 6 January
• Entry Deadline– Friday 18 April
• First Extension– Friday 25 April*
• Final Entry Deadline – Friday 2 May*
• Judging day – Thursday 15 May
• Shortlist announced – Thursday 22 May
• Awards night – Tuesday 24 June

*fees apply for extensions

These categories represent how marketing is done and the impact it has, these are the core functions of marketing that you will have used in your work.

The categories are:

• Brand Communication
• Brand Evolution
• Customer Experience and Engagement
• Sustainability
• Successful and Effective Partnerships
• B2B (new for 2025)
• Best use of Media (new for 2025)
• Best Team (new for 2025)

• Read the Entry Toolkit from cover to cover
• Log in to the platform and create your account
• Chat with your teams to ensure you're clear on your submission - what's important, what's not - how are you going to tell the best story
• Look at past winning case studies and our top tips - this will help you see what's worked before
• Make sure you submit your entry on time
• Click submit & pay online
• Sit back and relax and wait for the shortlist to be announced!

A few things to note:

All material will remain confidential to the judges who sign a confidentiality agreement.

Winning and highly commended cases will be published on The Marketing Society website behind our paywall and on our partner’s website Warc.com.

Entrants have the right to mark financial info or sensitive parts of their entry as ‘Not for publication’. This will, in all cases, be respected by the organisers.

The details you enter into the portal will be used in promotional material and indeed for engraving trophies should you win. As such it is imperative that you include the correct information on your submission. For example, if you call your entry ‘The Marketing Society Awards entry 2025’ this is what will be published.

If you would like more information about membership of The Marketing Society and the benefits, please head visit our Join Us page.

2025 ENTRY TOOLKIT NOW AVAILABLE

Click the button below to access the Entry Toolkit

Want to talk through your submissions and best course of action?

You can let us know which categories you are thinking of entering and we can support you in the process - click the button below to fill out the form

Peer Recognition

Judged by an elite panel of the most experienced, respected marketers

Ammunition

Contribute to the wall of evidence of marketing’s effectiveness

Kudos

Helps you retain the top talent and recognise achievement

Inspiration 

Drive the industry forward by sharing your story

1. Read
Winning is not a dark art - there’s lots of information to help you get this right. If you are a The Marketing Society member (and if you’re not, why not?) you can review the winners from previous years. See how others have told their story, used their data – and emulate the best of the best. Read the entire awards website, watch the videos and imagine your teams celebrating a win or making it on the shortlist.

2. Regale
Tell your story in a captivating way. Think about judges reading through many, many entries that they diligently review – what’s going to stand out? They are looking for; brevity, clarity, relevance, evidence… often less is more, so long as the less is faultless.

3. Rigour
I can’t tell you how important this is. We have a group of judges who can see through the exaggeration and who know what great results look like. Don’t call sales uplifts return on investment – they’re not the same and it’s just annoying. We know that small companies don’t have the same kind of econometrics that big companies do, and we allow for this. Simple and strong numbers that tell the story accurately, work.

4. Reuse
Yes, you can enter multiple categories because there may be many things that contribute to a success story – insight, media plans, creative work. But don’t just submit the same case – adapt it to meet that particular category.

5. Right team
It really is worth the small investment of time it takes to write an entry. Just put the right people on it and that is often client and agency working together. Pick just a few people who will tell the story well and have it reviewed by someone who knows how awards work.