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The Marketing Society UAE Awards 2024

The Winning Papers

Members only access to our The Marketing Society UAE Awards 2024 winning papers....

Our Awards set the standard for marketing excellence and have been widely recognised in the UK as the leading marketing awards since they were first launched in 1985. We’re delighted to have brought them to the UAE for the second year in a row.

Here you can find access to the highly commended and winning papers

Click the links below to view the winning entries

Brand Communication

Winner: Dark Minds Campaign - Asharq Discovery - SRMG Labs

High Commended: JIF Collaboration with XFactor ArabiaUnilever

Brand Evolution

Winner: From Mega-event to a 'Destination with a Purpose - Expo City Dubai

High Commended: World of Lollipops with AIPerfetti Van Melle

Customer Engagement & Experience

Winner: Real Loyalty Created by Real TransparencyMajid Al Futtaim

Sustainability

Winner - Choose Better Programme - Majid Al Futtaim

Highly Commended: Sustainability at Yas Marina Circuit - Ethara

Successful Effective Partnerships

Winner: On the road to net zero: Leveraging strategic partnerships for meaningful impactPwC

Our 2025...

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