Omar Saheb serves as the Regional Chief Marketing Officer, Vice President of Marketing and Online Business at Samsung Electronics MENA, where he spearheads the strategic direction and operations of the marketing and online teams throughout the MENA region. With over two decades of experience in marketing, strategy, and leadership, Omar expertly guides his team towards innovative solutions that drive growth and foster customer engagement.

Throughout his renowned career, Omar has held senior roles at renowned organizations such as Kellogg's and Procter & Gamble, where he honed his skills in marketing management, consumer insights, and digital transformation. His ability to develop impactful strategies has consistently enhanced market presence and driven brand development, resulting in numerous tributes for his achievements in customer-focused digital initiatives.

During this tenure at Samsung Electronics MENA for the past five years, Omar has overseen successful marketing campaigns across 13 countries, achieving both top and bottom-line growth within complex organizational structures. His unwavering commitment to excellence, combined with his strategic foresight and passion for driving growth, has positioned him as a key driver of Samsung Electronics MENA's continued success. Under his leadership, the company is poised to reach new heights, fueled by compelling brand narratives and exceptional consumer experiences.