Speaker interview with Charlotte Williams

Charlotte Williams is the founder of SevenSix Agency, the influencer marketing agency with a focus on diversity and inclusion. Charlotte is fast becoming a go to voice for brands wanting consultancy on inclusive marketing strategies and regularly  speaks for and works with platforms such as Facebook and Instagram, alongside sitting on roundtables and panels with industry figureheads such as the ASA and Advertising Association. She founded SevenSix Agency in 2019; since then it has worked with brands such as Propercorn, Greenpeace, Bumble and WWF. The agency provides consultancy services to brands and influencers, centred around representation in advertising and how to create purpose-led campaigns that generate a positive impact.

Charlotte is a successful influencer in her own right, having built an impressive social profile, and regularly works with brands such as Hunter, John Lewis and SheerLuxe.

With sustainability and ethical practices also areas of real personal importance, Charlotte is the co-founder of Sustainably Influenced, a podcast focused on conversations around ethical practices for consumers and businesses alike.

We caught up with her ahead of her appearance at Digital Day Now on April 21...

1. What do you believe makes a successful influencer?

I think there are two things that make a successful influencer: 

• A true passion for their craft that encourages their drive 

• A serious understanding of their audience and what they want and need from the influencer

2. Why is influencer marketing good for brands?

At this point, influencer marketing has become a vital part of the marketing mix and if done correctly can bring undeniable results. Consumers are looking to influencers more than any other channel so having a well thought out influencer strategy within your digital strategy is an absolute must for many brands.  

3. Which digital marketing trend of the past few years have you enjoyed the most?

I have really enjoyed seeing the content quality shift over the last 12 months. With everything moving to digital because of the pandemic and social media being a key way into consumers lives, brands and influencers alike have had to up the quality and creativity of their content and it has led to incredible campaigns 

4. What is the biggest lesson you have learned throughout this last year?

You can do a lot with a little but you need a solid strategy.

5. If you could give one piece of advice to your teenage self, regarding your career, what would it be?

It’s OK to be a bit of a geek and want to learn the backend of how social media works, that’s going to be really useful in the future. Learn to code and edit content now, your 20-year-old self with thank you for it! 

6. Who or what is your biggest daily inspiration?

At the moment it’s seeing so many friends and people online creating and making serious waves. It’s inspiring to be in a space where people are driven and excited for what’s to come, it keeps me excited!