And the winners are...
Development
Star School Award
Lochend Community High School, Glasgow
Aspiring Creative Star
A. Javier Escarabjal Pérez, Edinburgh Napier University
Star Marketing Student
Charlotte Jebson, University Of Strathclyde
Rising Agency Star
Lucie Swindale, Lewis
Rising Creative Star
Michael Evans, Guy & Co
Rising Marketing Star
Sam Porter, Heriot-Watt University
STRATEGIC CATEGORY
Brand Development
| ENTRY | AGENCY | CLIENT | OTHERS INVOLVED | AWARD |
| Mission accomplished: Opening the ranks of the Royal Scots Club | Union Group | Royal Scots Club | GOLD | |
| ‘Sharing The Love’ To Form a Lasting Bond with Scotland | Leith | National Trust for Scotland | Carat | SILVER |
| Making funerals less about ’You’, more about ’Them’. | Story | Golden Charter | Flourish, The Media Shop | BRONZE |
Digital Strategy
| ENTRY | AGENCY | CLIENT | OTHERS INVOLVED | AWARD |
| Switching tactics in broadband marketing | Guy & Co | GoFibre | Republic of Media | GOLD |
| Building Trust to Tackle Fuel Poverty | GRA | AgilityEco | SILVER | |
| Helping the Public to Stop! Think Fraud and protect themselves | Story | Home Office | BRONZE |
Integrated Marketing
| ENTRY | AGENCY | CLIENT | OTHERS INVOLVED | AWARD |
| How IRN-BRU Turned a Shred of Hope into an Optimism Epidemic | Leith | IRN-BRU / AG Barr | The7Stars and John Doe | GOLD |
| Flipping the Switch: Sparking Trust with Half-Price Weekends | Union Group | ScottishPower | Carat | SILVER |
| Empowering the UK’s SMEs to Get Growing | Rationale | Bupa Business UK | Stick + Twist Media agency, Lost Clock | BRONZE |
International Marketing
| ENTRY | AGENCY | CLIENT | OTHERS INVOLVED | AWARD |
| The Meningitis Flag | Leith | Sanofi | Carat | GOLD |
| Troll Boards | Courage | Skyscanner | SILVER | |
| Skyscanner Skates to Victory in Canada | Rebel & Thorn | Skyscanner | 5WPR, Rebel & Thorn | BRONZE |
Marketing Planning, Research and Insight
| ENTRY | AGENCY | CLIENT | OTHERS INVOLVED | AWARD |
| Putting Dementia at the Heart of Planning | Leith | The Scottish Government | Republic of Media, Stripe, JRS Research | GOLD |
| First Bus Off Peak Rail | MadeBrave | First Bus | Stripe PR The Media Shop | SILVER |
| Sneaky Peek. Police Scotland Online Child Sexual Abuse Prevention Campaign | Union Group | Police Scotland | Union & Spirit Media | BRONZE |
Marketing in Society
| ENTRY | AGENCY | CLIENT | OTHERS INVOLVED | AWARD |
| Child Flu Vaccine - A Wee Scoosh | Bright Signals | Public Health Scotland | GOLD | |
| 24 Puppies | Lane & Lane Media | Scottish SPCA | SILVER | |
| Harm Reduction | Bright Signals | SWG3 | BRONZE |
COMMUNICATION CATEGORY
Advertising
| ENTRY | AGENCY | CLIENT | OTHERS INVOLVED | AWARD |
| How IRN-BRU Turned a Shred of Hope into an Optimism-Epidemic | Leith | IRN-BRU / AG BARR | The7Stars John Doe | GOLD |
| 24 Puppies | Lane & Lane Media | Scottish SPCA | SILVER | |
| Turning the Tide | Stand | Caledonian MacBrayne | Republic of Media | BRONZE |
Brand Experience
| ENTRY | AGENCY | CLIENT | OTHERS INVOLVED | AWARD |
| A Vehicle for Change Taking Galloway Cheddar and FareShare UK on a Scottish Road Trip | Spey Media (part of Muckle Media) | Galloway | GOLD | |
| Oh No Blu didn’t: A Perfect Pantomime Partnership | Muckle Media | Radisson Blu Hotel Glasgow | SILVER | |
| Skyscanner’s Advent(ure) Calendar | Skyscanner | BRONZE |
Design
| ENTRY | AGENCY | CLIENT | OTHERS INVOLVED | AWARD |
| Rewriting the Script for ’Ewan’s Cut’ | Leith | Colin and Ewan McGregor in association with Isle of Arran Distillers | The Whisky Auctioneers, CHAS, We Are Hydrogen | GOLD |
| From the Cocoon to the Crown: How the Design of Bruce the Butterfly | Union Group | ScottishPower | SILVER | |
| The Ultimate Advent(ure) Calendar | Skyscanner | BRONZE |
Digital Communication
| ENTRY | AGENCY | CLIENT | OTHERS INVOLVED | AWARD |
| Turning Mum & Dad’s Bank into a Student Must-Have | Union Group | Bank of Scotland | GOLD | |
| Mini MBA, Major ROI: Marketing a Marketing Course | Always Be Content | Mini MBA | SILVER | |
| The Digital Refresh - How Highland Spring Poured Itself into Culture | Sunshine The Social Agency | Highland Spring | Republic of Media, Juice, Flood & Partner | BRONZE |
Media
| ENTRY | AGENCY | CLIENT | OTHERS INVOLVED | AWARD |
| Visible Value | Republic of Media | Scottish Water | GOLD | |
| Game On Exhibition | The Media Shop | National Museums Scotland | SILVER | |
| Joining the Journey to Dismantle Stigma Around Fitness to Drive | Republic of Media | The Scottish Government | The Leith Agency, Smarts Agency | BRONZE |
PR
| ENTRY | AGENCY | CLIENT | OTHERS INVOLVED | AWARD |
| The Ultimate Reunion | Frame | Skyscanner & Scottish Rugby | GOLD | |
| Crowdfunding Campaign | Story Shop | Mossgiel Organic Farm | SILVER | |
| Taylor Swift Masterclass | John Doe | Glasgow Clyde College | BRONZE |
SECTOR CATEGORY
Financial and Professional Services
| ENTRY | AGENCY | CLIENT | OTHERS INVOLVED | AWARD |
| The Meningitis Flag | Leith | Sanofi | GOLD | |
| Making Funerals Less About ’You’, More About ’Them’ | Story | Golden Charter | Flourish, The Media Shop | SILVER |
| Winning Customers with Wit, not Wallet | FreeAgent | Republic of Media | BRONZE |
Food
| ENTRY | AGENCY | CLIENT | OTHERS INVOLVED | AWARD |
| Bringing a New Consumer Chompion to Life | Union Group | Lightbody Ventures | GOLD | |
| This is Gluten Freedom | Lane & Lane Media | Nairn’s | SILVER | |
| How We Beefed up Sales for Donald Russell’s 50th birthday. | Union Group | Donald Russell | Republic of Media | BRONZE |
Drink
| ENTRY | AGENCY | CLIENT | OTHERS INVOLVED | AWARD |
| Rewriting the script for ’Ewan’s Cut’ | Leith | Colin and Ewan McGregor in association with Isle of Arran Distillers | The Whisky Auctioneers, CHAS, We Are Hydrogen | GOLD |
| Water As Nature Intended | Republic of Media | Highland Spring | Juice. Sunshine - The Social Agency | SILVER |
| Under the Microscope – Tamdhu’s Dedication Magnified | Guy&Co | Ian Macleod Distillers | BRONZE |
Public Sector
| ENTRY | AGENCY | CLIENT | OTHERS INVOLVED | AWARD |
| Child Flu Vaccine - A Wee Scoosh | Bright Signals | Public Health Scotland | GOLD | |
| Warning Scotland’s Drivers: You Only Have to Lose Control Once | Leith | The Scottish Government | Republic of Media, Smarts | SILVER |
| Sneaky Peek - Police Scotland Online Child Sexual Abuse Prevention Campaign | Union Group | Police Scotland | Union, Spirit Media | BRONZE |
Retail & Hospitality
| ENTRY | AGENCY | CLIENT | OTHERS INVOLVED | AWARD |
| Flipping the Switch: Sparking Trust with Half-Price Weekends | Union Group | ScottishPower | Carat | GOLD |
| Accelerating Skyscanner’s Car Hire Business | Rebel & Thorn | Skyscanner | Special | SILVER |
| Try, Convert, Win: The Digital Strategy Behind Rugbystore’s Record-Breaking Year | Lane Media | Rugbystore | BRONZE |
Tourism Leisure, Culture & Sport
| ENTRY | AGENCY | CLIENT | OTHERS INVOLVED | AWARD |
| Harm Reduction | Bright Signals | SWG3 | GOLD | |
| The Ultimate Reunion | Frame | Skyscanner & Scottish Rugby | SILVER | |
| The Royal Highland Show must go on | Lane, Lane Media & Muckle Media | RHASS | BRONZE |
CHAIRMAN'S AND CHAMPIONS AWARDS
Pioneering Spirit Award
Gold: Let Her Grow | Dove | Edelman, Thailand
Silver: Mastercard | Where To Settle | Poland
Bronze: Ruh Fighting | The National Sport Of Kazakhstan | Kazakhstan
Chairman's Award For First Time Entry
Jack Ryan
Chairman's Award For SME
Numodo
Star Agency Of The Year
Bright Signals
Star Marketing Team Of The Year
Skyscanner
Inspirational Agency Leader Of The Year
David Craik, Bright Signals
Inspirational Marketing Leader Of The Year
Julie Keough, ScottishPower
