We are delighted to bring you a Member interview with Robyn Fowler, Member Communications Consultant at The Exeter.
What's your golden rule?
If you’re not excited about it, it’s not for you!
Who has been your biggest influence and why?
My granny, she taught me the kind of person I want to be.
What is your most hated business expression?
"Let’s take this offline" when really, they just mean another call?
What's the smartest business idea you've ever had?
I’m still working on it…
Which leader do you admire most and why?
Our Head of Marketing - Shelley Walker - and I’m not just saying that for a promotion! She’s genuinely changed the way I approach my work and view myself and my potential. A leader to aspire to be like for sure!
What is on your mind the most right now as a marketing leader?
Keeping up with change whilst remaining authentic and consistent.
Why is being part of The Marketing Society important for your career?
I love learning from others, hearing about their experiences and being inspired by them. We’re really lucky to get to do that in an environment where everyone is passionate about the same things and encourages each others success.
Why does marketing matter to you?
It’s how ideas turn into impact. Marketeers understand how it feels to see something you’ve created influence behaviour in real time. We shape perceptions and emotions, often unbeknownst to the consumer, and our influence can drive genuine change.
Tell us something that's not on your CV
I’m yet to find a sport I’m remotely good at. Never ask me if I want to play padel.
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