In Glasgow, on a very rainy morning, my group of enthused marketeers waited to be wowed by the next instalment of trends across our industry.

Scotland’s marketing community came together at Edinburgh Corn Exchange on 18 June to celebrate outstanding creativity, effectiveness and leadership at The Marketing Society Star Awards 2026, with Leith emerging as one of the night’s biggest winne

The pace of digital and technological change has never been greater, bringing with it extraordinary opportunities to drive growth, build brands and deliver exceptional customer experiences. A summary of our global Navigate Now and Next series from five of our hubs.

Highlights and insights from Navigate: Now and Next 2026 Scotland. The human edge in an AI world. The discussions centred on what remains uniquely human as AI capabilities grow, from creativity and cultural intuition to the neurobiology of purpose and the commercial power of genuine community. The emphasis was on AI adoption as a leadership decision rather than a technology one, with a consistent reminder that opinion, authenticity and the courage to invest in what AI cannot manufacture are what will set brands and leaders apart.

With AI dominating almost every conversation in the industry right now, it’s no surprise that it shaped much of the discussion at this year’s Navigate Now and Next. There was a noticeable mix in the room…curiosity, excitement, and the slightly uncomfortable question of “what does this mean for us?”

Member Interview with Olivia Dunbar, Events Marketing and PR Assistant, Digital Health and Care Innovation Centre

Member Interview with Fiona Hayes, Board Director, ALT

Graham Fink's TheArtSchool proves that brutal, honest feedback from experienced creatives is still the most powerful creative education available.

You spent 20 years at Nike.

Member Interview with Lousie Killough, Executive Director, The Union