Behind every calm PR response is a flurry of paddling. This piece by Emma Falvey explores how to find calm, clarity, and confidence when crisis hits, and why vulnerability is part of strong leadership.

We caught up with Wayne Deakin who is speaking at The Changemakers Conference Scotland on 29 October in Edinburgh.  

Ahead of the Future Leaders Event Noggins, Narratives & Navigating What’s Next in Marketing, we had a chat with Mick Doran CMI Director at C&C Group, co-founder of Noggin The Brain People and a Fellow of The Marketing Society.

You describe your LinkedIn advice as ‘unhinged and audacious’ — what do you think most people get wrong about building a personal brand on LinkedIn?

Your work powerfully challenges how mental health is portrayed on screen. What role do you think storytelling plays in changing societal perceptions and driving genuine cultural change? 

AI is transforming how marketers reach and engage audiences. What are some of the hidden biases we risk reinforcing when using these tools? 

Hear from Advisory Board Member Emma Falvey, General Manager (Scotland) at Smarts, on her top takeaways from Trendspotting Creativity. I had a great time at yesterday’s Trendspotting event, hosted by

Top brands like Tesco and Specsavers don't waste time thinking outside the box, they've created a box worth thinking inside - a perfect creative platform to guide everything they say and do.

Megan Milne, Social Content Specialist at ESPC (UK) shares her thoughts on our recent Future Leaders event in Glasgow. I had never been to a Marketing Society event before, but when

Aran Chandran, Business Development and Marketing Executive at Turcan Connell, shares his top takeaways from this year's Amplify Marketing Festival.