Member Interview with Lousie Killough, Executive Director, The Union

We caught up with Crawford Hollingworth ahead of his appearance at Navigate Now and Next Scotland on 23 April

Most marketing agencies have AI now, as well as every freelancer and every graduate. And that means AI capability is no longer impressive: it’s the bare minimum.

The article explores why working environments and cultural compatibility are a lot like the early stages of dating. Readers will learn why authenticity matters, how to spot the red flags, and why pretending never leads to a healthy match. It encourages both leaders and employees to recognise compatibility early and to walk away when it’s just not “the one.”

Mackie’s recent Employer Brand of the Year win is a clear reflection of its people-led approach.

At our 2025 St Andrew’s Day Dinner, we were delighted to welcome Andrew Wilson as a 2025 Honorary Fellow.

When Sophie Devonshire, CEO of The Marketing Society, opened this year’s Changemakers Conference in Scotland, she challenged us with a simple task: find a new person nearby and share your biggest wins of the year.

Behind every calm PR response is a flurry of paddling. This piece by Emma Falvey explores how to find calm, clarity, and confidence when crisis hits, and why vulnerability is part of strong leadership.

We caught up with Wayne Deakin who is speaking at The Changemakers Conference Scotland on 29 October in Edinburgh.  

Ahead of the Future Leaders Event Noggins, Narratives & Navigating What’s Next in Marketing, we had a chat with Mick Doran CMI Director at C&C Group, co-founder of Noggin The Brain People and a Fellow of The Marketing Society.