In PR, we’re often described as swans - calm and serene on the surface and then flapping around underneath so that no one can see. But what about when the flapping is visible above water?! Now, we know the old adage of ‘it’s PR, not ER’, and we’re not saving lives here…but when the proverbial sh*t hits the fan, and it’s on you and your team, this notion feels like it goes out the window. And for a ‘Type A’ gal with no sense of poker face the ‘swan-like’ demeanour can feel a bit forced. But as a leader, you’ve no choice. You need to find the energy to assure the team, your client, your stakeholders, your media contacts, that you’ve not ‘got this’…Emma Falvey reveals how to find calm in the chaos.
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