Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Join us for an unforgettable week of networking, insights, and inspiration in Cannes.

In 1981, Nintendo launched a new video game featuring a giant barrel throwing ape named Donkey Kong, holding a woman named Pauline, hostage.

For many brands, personalisation of their customer interactions is now a big focus and adapting this to customer experience (CX) has become crucial for their success.

China is the world’s second largest economy, a huge new and growing consumer market, and home to many of the world’s fastest growing companies.

Top brands like Tesco and Specsavers don't waste time thinking outside the box, they've created a box worth thinking inside - a perfect creative platform to guide everything they say and do.

L’Oréal SAPMENA Region Chief Marketing & Digital Officer and The Marketing Society, Singapore Board Member, Lex Bradshaw-Zanger breaks down marketing creativity in today's world concluding in challenging times we need to remain open to reinventing what creativity truly means.

Contrary to common assumptions, TV advertising is one of the least risky and most profitable marketing investments, according to the Profit Ability 2 report by Thinkbox and with traditional barriers like high costs and slow execution dissolving through AI and BVOD tech, TV offers far greater predictability in comparison to the supposedly 'safe bet' digital channels.

In high-pressure times when fear of failure can stifle creativity, organisations should foster creative culture by encouraging experimental thinking and championing those who push for unconventional approaches, explains Publicis Groupe's Amrita Randhawa as part of The Creativity Crisis Challenge series.

Amid rapid technological change, human qualities of authenticity, empathy and purpose remain the most valuable aspects of creativity, writes Vidya Manmohan, Founder of V4Good, advocating for meaningful work that respects craft and builds lasting positive impact.