Think piece

Cannes 2025 Spotlight

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!
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Cannes 2024 Spotlight

Join us for an unforgettable week of networking, insights, and inspiration in Cannes.
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The power of reinvention

In 1981, Nintendo launched a new video game featuring a giant barrel throwing ape named Donkey Kong, holding a woman named Pauline, hostage.
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New demands of CX: Leading with thoughtfulness

For many brands, personalisation of their customer interactions is now a big focus and adapting this to customer experience (CX) has become crucial for their success.
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17 Lessons from Asian Business

China is the world’s second largest economy, a huge new and growing consumer market, and home to many of the world’s fastest growing companies.
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Who is driving agency transformation - the agency or the client?

What the PepsiCo media move reveals about who's really driving agency transformation and the five questions every CMO should be asking.
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Leading at the center

Why the today's most effective leaders aren't those who are out front, they are the ones leading from the middle. Andy Goldberg, Chief Marketing Officer, and Chair of The Marketing Society New York draws on his experience leading teams.
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What Living and Working Across Cultures Taught Me About Marketing

Lessons in the key to achieving great global marketing, wherever you go from Helena Verellen.
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The Routine that Needs 25 Hours in a Day

Real growth in wellness marketing (and life) comes from improving the routines we already have, not adding new ones.
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Doing Good in the World of Marketing

Why doing good in marketing isn't a statement of values, it's in the everyday choices about partners, content, people and trust by Rasha Hamzeh
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