Think piece

Cannes 2025 Spotlight

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!
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Cannes 2024 Spotlight

Join us for an unforgettable week of networking, insights, and inspiration in Cannes.
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The power of reinvention

In 1981, Nintendo launched a new video game featuring a giant barrel throwing ape named Donkey Kong, holding a woman named Pauline, hostage.
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New demands of CX: Leading with thoughtfulness

For many brands, personalisation of their customer interactions is now a big focus and adapting this to customer experience (CX) has become crucial for their success.
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17 Lessons from Asian Business

China is the world’s second largest economy, a huge new and growing consumer market, and home to many of the world’s fastest growing companies.
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Changemakers Conference: Ambition Review

Chris Bruce, MD, The Lane Group shares his insights from The Changemakers Conference in Scotland for 2026, having experienced New York too
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When Inclusion Meets Ambition: Lessons from Cannes Lions

Ambition in marketing isn't just about thinking bigger. It's about having the courage to challenge established thinking, create meaningful change and build brands that make a lasting impact.
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Ambition: What Are You Really Reaching For?

What does ambition really mean to you? Explore how understanding your strengths, values and purpose can help you look beyond traditional measures of success and pursue what truly matters.
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We launched a satellite and then built its market

How AI is helping smaller businesses challenge industry giants, proving that ambition, expertise and smart content strategy can outweigh even the biggest marketing budgets.
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Ambition in Action: When Playing It Safe Becomes the Bigger Risk

Exploring why ambitious marketing requires challenging established thinking, embracing calculated risks and creating space for experimentation, even when success isn't guaranteed.
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