Think piece

Cannes 2025 Spotlight

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!
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Cannes 2024 Spotlight

Join us for an unforgettable week of networking, insights, and inspiration in Cannes.
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The power of reinvention

In 1981, Nintendo launched a new video game featuring a giant barrel throwing ape named Donkey Kong, holding a woman named Pauline, hostage.
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New demands of CX: Leading with thoughtfulness

For many brands, personalisation of their customer interactions is now a big focus and adapting this to customer experience (CX) has become crucial for their success.
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17 Lessons from Asian Business

China is the world’s second largest economy, a huge new and growing consumer market, and home to many of the world’s fastest growing companies.
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The Trust Challenge: Why Trust and Relevance Go Hand in Hand

Former CMO of Boots and ISBA President Pete Markey shares his insights on how brand can earn and keep trust.
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The Fellows Fundamentals: Marketing Leadership

As part of The Fellows Fundamentals series Thomas Barta takes a detailed look at what marketing leadership is and what it isn't.
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Agility in Uncertainty: Strategic responses to the evolving trade landscape

Ines Lam from HSBC explains how global trade uncertainty from US tariffs is forcing businesses to reshape supply chains through reshoring and nearshoring strategies while prioritizing expense control.
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How Living Brands are Winning in Today’s Attention Economy

In their latest piece of thought leadership, All About Brands explores the idea that the brands succeeding today are not static constructs or surface-level identities, but living, breathing beings – emotionally resonant, culturally attuned, and deeply human.
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B2B Buying Behaviour is Changing: How to Engage Your Defensive Buying Groups

B2B buying behaviour is changing, and fast. Today’s buying groups are more cautious, independent, and risk-averse than ever before, making the traditional, bottom-of-funnel marketing tactics less effective. A new article from INFUSE offers practical guidance to help marketers adapt to these shifts.
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