Think piece

Cannes 2025 Spotlight

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!
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Cannes 2024 Spotlight

Join us for an unforgettable week of networking, insights, and inspiration in Cannes.
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The power of reinvention

In 1981, Nintendo launched a new video game featuring a giant barrel throwing ape named Donkey Kong, holding a woman named Pauline, hostage.
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New demands of CX: Leading with thoughtfulness

For many brands, personalisation of their customer interactions is now a big focus and adapting this to customer experience (CX) has become crucial for their success.
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17 Lessons from Asian Business

China is the world’s second largest economy, a huge new and growing consumer market, and home to many of the world’s fastest growing companies.
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The Line in the Sand: Making marketing more effective, efficient and enjoyable

Interviews with 20 senior marketing leaders reveal why marketing has been reduced to comms and advertising, and how businesses can win it back, in partnership with WhichWayUp.
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An evening with Nir Eyal: Beyond Belief

Abigail Dixon shares her thoughts on an evening with Nir Eyal and the power of changing what we believe.
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Why Ambition is Critical in the Era of AI

Prime Performance Labs' Jason Leavy on why ambition, alongside the human qualities of empathy, creativity, taste and judgement, will be critical to effective marketing leadership in the age of AI.
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"We don't even have synthetic on our roadmap. We need to change that."

Why experiencing AI first-hand is the key to moving beyond apprehension and unlocking new possibilities for faster, smarter ways of working. Electric Twin's Leanne Tomasevic on this and other insights from The Marketing Society’s The Accelerator Day,
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Who are India's culture creators?

This latest Canvas8 article explores who's really shaping culture in India today and what that shift means for how brands earn loyalty.
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