Think piece
Cannes 2025 Spotlight
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!
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Cannes 2024 Spotlight
Join us for an unforgettable week of networking, insights, and inspiration in Cannes.
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The power of reinvention
In 1981, Nintendo launched a new video game featuring a giant barrel throwing ape named Donkey Kong, holding a woman named Pauline, hostage.
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New demands of CX: Leading with thoughtfulness
For many brands, personalisation of their customer interactions is now a big focus and adapting this to customer experience (CX) has become crucial for their success.
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17 Lessons from Asian Business
China is the world’s second largest economy, a huge new and growing consumer market, and home to many of the world’s fastest growing companies.
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Presenting with Impact
Insights from a recent Learning Lab, Presenting with Impact, by Treena Nairne and Angela Cheung who share a raft of effective techniques and solutions to ensure everyone can make a memorable impression.
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For marketers who mean business: B2B
How B2B marketer Cherry Tian is using emotional storytelling and AI automation to win attention in a 'sea of sameness.
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Looking Beyond the Numbers: Marketing Leaders Reflect on ROI and 2026
Along with our Partner Crimtan, we brought together marketing leaders from across the region for a virtual roundtable, capturing their reflections for a special holiday wrap-up video for the industry.
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Sometimes We Choose Our Challenges. Sometimes Our Challenges Choose Us.
Mark Pollock shares his insights and experiences after losing his sight, rebuilding his identity as an adventure athlete, navigating the impact of paralysis, and catalysing global collaborations in science, technology, and investment.
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Preparing for Ramadan with precision, purpose and presence
A new report by The Marketing Society in partnership with The Trade Desk and Campaign Middle East reveals how brands and business's should adapt their strategies during the Holy Month of Ramadan.
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