Think piece

The Leadership Questions Marketing Leaders Are Asking in 2026

Insights into The Marketing Society's 2026 Global Leadership Mentoring Programme which focuses on influence, navigating transitions, leadership presence, and strengthening marketing's strategic voice within organisations.
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Dispatches from Anthropy 2026: Part Three

The Marketing Society's Rachel Letham reports back on the final day at Anthropy 2026 and offers key insights from The Impact of AI on Employment and the Value of Being Human in the Workplace session.
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Dispatches from Anthropy 2026: Part Two

Rachel Letham reports back on all the sessions in day two of Anthropy 2026 Uniting through Trust, Transparency and Public Good, Brand Purpose and The Trust Tax: How AI is Silently Eroding Credibility and Emotional Connection.
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Dispatches from Anthropy 2026: Part One

Rachel Letham reports on day one of Anthropy 2026 with key insights on day one sessions Leading through Complexity and Values in Leadership.
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Honorary Fellow Tony Scouller remembered

Former CEO of The Marketing Society Hugh Burkitt shares his memories of Honorary Fellow Tony Scouller who died recently.
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If you want to make advertising great again, learn to Fink

Graham Fink's TheArtSchool proves that brutal, honest feedback from experienced creatives is still the most powerful creative education available.
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The One-Person Multinational Agency is Here and it’s Better for Marketers

This articles by Manesh Murthy explains how AI is triggering a shift in marketing, enabling smaller, smarter agencies to expand into full business impact while delivering faster, cheaper, and more integrated solutions.
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Red pill or blue pill: the AI choice most marketing leaders aren’t seeing clearly

Joe Hildebrand from Humari explains that while most marketing leaders are investing in AI tools and automation but the real returns come from investing in people, culture, and human readiness.
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AI is not creating your brand, it is interpreting what already exists

This article looks at how AI is a curator of existing brand reputation rather than a creator, meaning organisations must focus on strengthening their external signals and test at scale to understand how they're being represented in AI outputs.
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Why AI in Customer Experience May Be Happening in the Wrong Place

AI in CX should focus on adapting experiences to individuals in real time, not just automating content at scale, according to Darius LaBelle in this article.
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