Even F1 Teams trust in performance, and attribute only where possible

Mark Hull shares his experience of our Connections & Conversation event at Aston Martin Formula 1

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Tackling Tumult: Responding to Today’s Marketing Turbulence

Global business challenges require "both/and" thinking to balance competing tensions rather than solving isolated problems.

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Gen Alpha Just Wants to Be Famous?!

Forget Gen Z, marketers now need to shift their focus to the next generation who have never know anything other than digital: Gen Alpha. 10 Days Pia de Malherbe explains who they are, what's important to them and how brands can stay relevant.

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Understanding Scope 3 Emissions: A New Frontier for Businesses

As the importance of sustainability grows, the concept of Scope 3 emissions (indirect emissions from an organisation's value chain) deserves our attention, Richard Simpson explains why.

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The Transformative Power of Partnerships 

GEG’s collaboration with AIA and its growing Partner network highlights the power of strategic partnerships in delivering lasting impact enabling brands to connect meaningfully direct with customers.

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How Your Digital Advertising Money Is Being Wasted

Digital advertising is full of costly inefficiencies but by investing in fraud detection, transparent reporting, meaningful KPIs, better data utilisation, and strategic automation oversight, marketers can make every dollar spent, count.

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The role of media during Ramadan

Global research by The Trade Desk has revealed compelling insights into how technology and media consumption are reshaping Ramadan traditions across the Middle East,

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The Languages of Rational and Irrational

Speaking the right language at the right time to somebody who is experiencing mental ill health will help take that person in the right direction. Mental health champion Mark Simmonds explains.

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How Aston Martin Aramco Formula One® Team is redefining

We round up the key insights and lessons gleaned from the Connection & Conversations event: No ordinary team: Aston Martin Aramco Formula One® Team

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Giving the empty chair a voice

Thanks to AI we can now give Jeff Bezos's empty chair a voice via AI personas. While seen by many as a game-changer, its effectiveness lies in thoughtful application says Marcos Angelides.

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