Marketing has a habit of looking backwards. Ask most marketers when the industry was at its best and they’ll point to the 1960s through to the 1980s. Big budgets, big creative, long lunches.

The final days of Cannes Lions 2026 brought the week's biggest ideas together: AI as infrastructure, people as the point, and conviction as the quality that separates those who follow change from those who lead it. Our Cannes Correspondents report from the Croisette one last time.

In My Humble Opinion is our podcast series with our friends at Publicis Groupe UK, giving marketing leaders a safe space to say what they really think about the issues shaping our industry - the opinions they hold, but don't always say

Cannes Lions Festival of Creativity 2026 opened with a question that refused to go away all week: as AI becomes more capable, what becomes more valuable about being human? Our Cannes Correspondents report on different sessions, stages and conversations and bringing the best of it back to our Members.

Some people will tell you Cannes Lions hasn’t moved fast enough. That may still be true on parts of the Croisette, or in the bar at the Carlton, but it wasn’t true in my classroom. Lex Bradshaw-Zanger shares his insight from Brand Marketer Academy.

In Part 4 of the Red Pill series humari’s Joe Hildebrand explores what’s really blocking marketing teams from getting real value from AI - and it isn’t always fear.

Burnout, economic pressure and digital fatigue are reshaping daily life for Chinese youth. Today, cosy, low-pressure spaces such as craft circles and dazi buddying are making connection more modular, interest-led and easy to step into – less about commitment, more about emotional regulation.

The idea that TV advertising is a dead medium remains popular simply because digital platforms make it incredibly easy for cautious marketers to track immediate actions. In a challenging economic climate, the temptation to rely on instant metrics is understandable. However, real-world data from Uni-China Group shows that relying entirely on easily trackable digital data damages long-term business growth. Shifting budgets exclusively to low-attention digital formats costs companies billions in lost revenue compared to high-attention environments like TV.

For more than a decade, marketers have debated whether television is dying. After moderating The Marketing Society Hong Kong's Uncomfortable Conversations: Is TV Dead? panel, I came away convinced we have been asking the wrong question. Television isn't dead. Consumers have simply changed how they consume video, moving seamlessly between broadcast television, streaming platforms and digital video.

The Marketing Society session I participated in asked a familiar question: Is TV dead? I don’t think that is the most useful question anymore.