Think piece

From Links to Answers and SEO to GEO

As AI agents replace search engines, marketers must shift from keyword optimization to 'Share of Model'. David Ketchum shares insights from the 2025 Changemakers Conference Hong Kong.
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From Setback to Startup Success: The Humantra Journey

Insights from Humantra's Charlie Wright's session at The Changemakers Conference UAE 2025 - a very open and honest account of the failures, learnings and sheer determination that led to his success.
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Build to Endure: Sustainability is the New Business Imperative

A review of the panel discussion at the Changemakers Conference UAE 2025 which included insights and advice from experts from marketing, infrastructure and finance.
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The Changemakers Conference 2025 UAE

Shamia Abdul Aziz reviews the 2025 UAE Changemakers Conference a day packed with fresh perspectives, bold ideas and deeply human stories.
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Uncomfortable is where magic happens

The Changemakers Conference 2025 Singapore wasn’t just another talkfest of buzzwords and back-patting, it was a high-energy, profoundly human and occasionally uncomfortable call to arms with each speaker confronted big issues head-on.
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Heritage Chooses the Future

A review of The Changemakers Conference 2025 Singapore - a thought-provoking and inspirational afternoon featuring everything from AI to heritage brand reinvention with a bit of Rick Astley thrown in for good measure.
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The Marketing Society Changemakers Conference 2025: New York

The Marketing Society Changemaker Conference 2025 New York featured speakers who answered the challenge to change – the trailblazers who turned adversity into opportunity and vision into impact covering Gen Z authenticity, creator partnerships and the evolving CMO role of the CMO.
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AI Beyond Efficiency

Lars Maehler argues that marketers should move beyond using AI solely for cost-cutting efficiency and embrace it as a co-creator that amplifies human creativity to generate new revenue streams and transformative customer experiences.
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The Changemakers Conference 2025 Singapore

Speakers at The Changemakers Conference 2025 Singapore explained that AI's true value lies not in replacing human creativity but in amplifying it, and success depends on maintaining human-centered principles like empathy, meaning, and trust writes Prophet's Peter Dixon in his post event review.
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It's time to put human connection right at the heart of marketing

A review of The Changemakers Conference 2025 in Singapore and London by Michael Pring. Two energising and uplifting events which revealed that marketing’s future lies in blending data-driven innovation with human connection, storytelling and purposeful brand creativity.
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