Three leaders shared their lived experiences of AI transformation in a new Pecha-Kucha style, offering practical insights on how marketers can lead organisational change. From Julie's hands-on product development at Patient.com, to Debora's strategic AI embedding across the enterprise at Unilever, to Sarah's rapid response to shifting search behaviour at the AA, each speaker proved that marketing expertise is uniquely positioned to guide businesses through the AI revolution. Their message was clear: this is marketing's moment to lead.
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